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All Journal Edu Society: Jurnal Pendidikan, Ilmu Sosial dan Pengabdian Kepada Masyarakat Jurnal Simki Economic
Sinaga, Tiara Ananta
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Economics, Econometrics & Finance Education Social Sciences Other

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Journal : Jurnal Simki Economic

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Pengaruh Penerapan Ekonomi Sirkular dan Inovasi Digital terhadap Efesiensi Operasional UMKM Sinaga, Tiara Ananta; Yafiz, Muhammad; Silalahi, Purnama Ramadani
Jurnal Simki Economic Vol 9 No 2 (2026): Volume 9 Nomor 2 Tahun 2026
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v9i2.1621

Abstract

Demands for efficiency and competitiveness of MSMEs are increasing in the face of a dynamic business environment, limited resources, and the acceleration of digital transformation. The circular economy and digitalization are seen as two key strategies with the potential to sustainably improve MSME operational performance. Based on these issues, this study aims to analyze the impact of the implementation of a circular economy and digitalization innovation on the operational efficiency of micro, small, and medium enterprises (MSMEs). This study uses a quantitative approach with multiple linear regression analysis. The research sample involved 100 MSMEs located in North Sumatra Province and was determined through a purposive sampling technique. Data were collected by distributing structured questionnaires to MSMEs, then analyzed using SPSS statistical software to test the partial and simultaneous effects between research variables. The findings indicate that the implementation of a circular economy has a positive and significant effect on MSME operational efficiency. In addition, digitalization innovation has also been shown to have a positive and significant impact on operational efficiency. This study confirms that the implementation of a circular economy and digitalization innovation are strategic factors in improving the operational efficiency of MSMEs in North Sumatra Province. Therefore, MSMEs and stakeholders are expected to encourage the sustainable adoption of these two strategies to improve their performance and competitiveness.
Co-Authors Bayu, Syahdan Ivander Budhiawan, Adlin Damanik, Ahmad Faiz Rantisi Muhammad Yafiz, Muhammad Nasution, Muhammad Fadly Akbar Silalahi, Purnama Ramadani