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All Journal East Asian Journal of Multidisciplinary Research (EAJMR) IIJSE
Arimawasti, Indi
Unknown Affiliation
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering

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The Influence of Product Quality on Customer Satisfaction in Asik Creative Gresik, East Java Arimawasti, Indi; Suwaidi, Rahman Amrullah
East Asian Journal of Multidisciplinary Research Vol. 3 No. 2 (2024): February 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v3i2.7641

Abstract

This research aims to determine the effect of product quality on customer satisfaction in Asik Creative, Gresik, East Java. This research method uses quantitative research with the independent variable being product quality and the dependent variable being customer satisfaction. In this research, data was collected using questionnaires. The population in this research are clients of Asik Creative. The number of samples taken was 50 respondents. This research uses the SEM PLS method to conduct quantitative analysis. Each indicator is tested for validity and reliability, then continued with the coefficient of determination test, and continued with hypothesis testing using the t-test. This research produces a statement that product quality dimensions such as performance, features, reliability, conformity to specifications, durability, aesthetics, and impression of quality have a significant influence on customer satisfaction.
The Influence of Online Customer Review and Social Media Influencer on Purchase Decisions for Skin1004 Serum Ampoule Products for Generation Z TikTok Users in Surabaya City Arimawasti, Indi; Purwanto, Sugeng; Mandasari, Virginia
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7520

Abstract

Indonesia's skincare industry is growing rapidly as awareness of healthy skin increases. Generation Z, as the main market, is influenced by social media such as TikTok in their consumption patterns. The rise of brand overclaims triggered a crisis of trust, making Gen Z rely more on online reviews and credible influencers. The aim of this research is to analyze the influence of online customer review and sosial media influencer on purchase decisions of Skin1004 Serum Ampoule by Generation Z TikTok users in Surabaya. Using a quantitative approach, data was collected from 108 participants with purposive sampling technique through an online questionnaire and analyzed with PLS-SEM. These research results show that Online Customer Reviews and Social Media Influencers have had a significantly positive impact on purchase decisions. Influencer credibility and expertise are dominant factors, emphasizing the importance of social validation strategies in the digital era.
Co-Authors Mandasari, Virginia Sugeng Purwanto Suwaidi, Rahman Amrullah