Tarigan, Joy Daniel
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Analisis Perlindungan Hukum terhadap Warna yang Diakui sebagai Merek Dagang dalam Hukum Internasional dan Hukum Nasional Indonesia Tarigan, Joy Daniel; Leviza, Jelly; Rizky, Fajar Khaify
Jurnal Hukum Lex Generalis Vol 6 No 4 (2025): Tema Hukum Perdata dan Kenotariatan
Publisher : CV Rewang Rencang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56370/jhlg.v6i4.1694

Abstract

Color protection as trademark faces harmonization challenges between international and national legal standards. The TRIPS Agreement recognizes color combinations with requirements of distinctiveness through secondary meaningĀ and non-functionality, where developed countries like the United States and Australia even protect single colors as demonstrated in cases like Louboutin v. YSL. However, Indonesia through Law No. 20 of 2016 only recognizes "color arrangements" interpreted as combinations, hindering single color registration. Main obstacles include absence of technical guidelines for proving secondary meaning, imprecise color representation standards, high examiner discretion, and minimal jurisprudence. This creates legal vacuum and uncertainty for businesses, necessitating regulatory reform to recognize both single and combination color registration to provide legal certainty while aligning with international best practices.