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All Journal Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis
Haya, Faiza Nasywa
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Agriculture, Biological Sciences & Forestry

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Analisis Strategi Bisnis Menggunakan Matriks SWOT dan QSPM (Studi Kasus : Jang.toppoki Pamulang, Tangerang Selatan) Haya, Faiza Nasywa; Saidah, Zumi; Widyasanti, Asri
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 1 (2024): Januari 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i1.11608

Abstract

The food industry in Indonesia has excellent potential due to its abundant supply and numerous consumers. In the third quarter of 2022, there was a growth increase of 3.57% in the food industry. One popular food among the public is Korean cuisine. Tteokbokki, a long-shaped snack made from rice flour, is particularly favored by Korean food enthusiasts. Jang.toppoki is one of the restaurants that offer Korean dishes, especially tteokbokki, located on Flamboyan Raya AC5/34, Pamulang, South Tangerang. The high market competition has made it increasingly challenging for Jang.toppoki to maintain its performance. The purpose of this research is to determine alternative strategic planning and the priority of business strategies for Jang.toppoki. This study utilizes IFAS, EFAS, SWOT, and QSPM matrix. The IFAS and EFAS matrix indicate that the company has a strong internal environmental condition and a moderate external environmental condition. The IE matrix shows that the company is in a "Growth and Development" position. The alternative strategies derived from the SWOT and QSPM matrix prioritize strengthening Jang.toppoki's branding to avoid easy replacement.
Co-Authors Asri Widyasanti Zumi Saidah