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All Journal Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis
Tridakusumah, Achmad Choibar
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Agriculture, Biological Sciences & Forestry

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Analisis Preferensi Petani Terhadap Atribut Benih Kentang (G2) Industri di Kabupaten Garut Noor, Trisna Insan; Rachmadi, Meddy; Deliana, Yosini; Tridakusumah, Achmad Choibar; Renaldy, Eddy; Indrawibawa, Diky
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.14221

Abstract

Potatoes or Solanum tuberosum L is one type of vegetable that is prioritized for development. The demand for potatoes also continues to increase from year to year. However, the dynamics of procurement of seed potato varieties are in fact only slightly adopted because they do not consider farmers' preferences and perceptions. This study aims to measure farmers' preferences for industrial seed potatoes in Garut Regency. This study used a quantitative method with a descriptive approach involving 100 respondents using conjoint analysis. The research locations were in two sub-districts in Garut Regency. The results of the study show that farmers' preferences for industrial potato seeds in Garut Regency lead to the subattribute of seeds free of plant disrupting organisms. Thus, these subattributes have the greatest influence on farmers' preferences in choosing industrial potato seeds. The need for assistance and empowerment of farmers from related parties in order to ensure the availability and affordability of certified superior potato seeds on the market.
Analisis Kepuasan Petani Terhadap Atribut Benih Kentang (G2) Industri di Kabupaten Garut Wibawa, Diky Indra; Noor, Trisna Insan; Rachmadi, Meddy; Deliana, Yosini; Tridakusumah, Achmad Choibar; Renaldy, Eddy
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.14222

Abstract

Satisfaction is a product that is preferred to fulfill its desires. Potatoes are horticultural crops that have high carbohydrate content, adaptive business segments, clear markets, non-perishability, longer shelf life, and high economic value. Farmer satisfaction in assessing various attributes of seed potatoes is assessed from the fulfillment of expectations or expectations that are met, good performance, and perceived benefits. The purpose of this study is to measure farmers' satisfaction with industrial seed potatoes in Garut Regency. This study used a quantitative method with a descriptive analysis approach involving 100 respondents using the Customer Satisfaction Index (CSI) and Importance Performance Analysis (IPA) analysis tools. The research was conducted in two districts in Garut Regency. The results of the study show that the level of satisfaction of potato farmers is at a satisfied level, where the attributes of industrial potato seeds included in Quadrant I are pest-free potato seeds and ease of obtaining them, seed morphology that has resistance to pests, seed production calculated from productivity and the number of tubers, market convenience, tuber selling prices, and services in assisting the production process. While the attributes of industrial potato seeds included in Quadrant II are price and quality assurance of distributed seeds. Then, located in Quadrant III are the purchase price of seeds and the timeliness of delivery. The need for both farmers and the government to intensify the use of certified superior potato seeds in order to produce potato production and productivity in accordance with market demand.
Co-Authors Eddy Renaldy Indrawibawa, Diky Meddy Rachmadi Trisna Insan Noor Wibawa, Diky Indra Yosini Deliana