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All Journal Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis
Trilatifah, Fatmah
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Agriculture, Biological Sciences & Forestry

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Analisis Pasar dan Finansial Sebagai Penentu Keberlanjutan Usaha Mouthwash Tablet Berbahan Alami Setiawati, Indah; Nafingah, Siti; Zahra, Ridha Aisya; Trilatifah, Fatmah; Musyarifah, Musyarifah; Sejati, Rafi Ashza
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.15081

Abstract

The research aims to assist the development of innovative products into a viable business by knowing the competitor analysis, market opportunity analysis, and business financial analysis. Data was collected from direct observation in the market and secondary data from the marketplace. The analysis was carried out by looking at product competitors, consumer profiles, and formulas for determining HPP, BEP and simple cash flow. The results of the analysis show that the tablet mouthwash business has advantages over other similar products. In addition, the market opportunity for this product is promising among women. The results of the financial analysis show the sustainability of the business which is characterized by increasing profits each quarter.
Co-Authors Indah Setiawati Musyarifah, Musyarifah Nafingah, Siti Sejati, Rafi Ashza Zahra, Ridha Aisya