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All Journal Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis
Prastyaningrum, RA. Bulan Anugrah
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Agriculture, Biological Sciences & Forestry

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Analisis Pengaruh Kepuasan Pelanggan, Kepercayaan dan Citra Merek Terhadap Loyalitas Pelanggan Produk Buttonscarves Di Kota Surabaya Prastyaningrum, RA. Bulan Anugrah; Samsudin, Acep
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.13753

Abstract

The main objective of this study is to determine how consumer loyalty to Buttonscarves products in Surabaya is influenced by factors such as brand image, trust, and customer satisfaction. 204 people were required to complete the survey. The data in this study was analyzed using multiple linear analysis, a sampling approach known as purposive sampling. Primary data, or information obtained directly from the research item itself, was used in this study. According to the authors of the study, there is a significant relationship between satisfaction, trust, and brand image and customer loyalty. Trust and brand image are two factors that significantly influence customer loyalty; however, customer satisfaction has no effect on loyalty.
Co-Authors Acep Samsudin