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All Journal Jurnal Bisnis dan Kewirausahaan IJBAE
Pratiwi, Agustin Riyan Pratiwi
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The Effects of Customer Satisfaction on Intentions To Stay At MSME In The Covid-19 Endemic In Indonesia Pratiwi, Agustin Riyan Pratiwi; Ardian, Fikri Ardian
International Journal Business and Entrepreneurship Vol 1 No 1 (2024): November
Publisher : ICON Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71154/d1pjqd63

Abstract

This study aims to examine the consequences of customer satisfaction on the intention to stay at MSMEs during the Covid-19 endemic in Indonesia. The sample was determined by the Random Cluster Sampling Method with a sample size of 400 respondents. The results revealed that the value of the perceive price for customer satisfaction has a p-value higher than the lowest average value. The Product Quality for customer satisfaction has a greater p-value than the lowest average value. The value of Service Quality towards customer satisfaction has a smaller p-value than the lowest average value. Customer satisfaction valued by word of mouth has a smaller p-value than the lowest average value. Customer satisfaction towards intention to stay has a smaller p-value than the lowest average value.
Perilaku Organisasi: Keseimbangan Kerja dan Kehidupan terhadap Kepuasan Kerja dalam Mediasi Stres Kerja pada Mahasiswa LLDIKTI IV Universitas Jawa Barat Afifah, Hana Afifah; Pratiwi, Agustin Riyan Pratiwi
Jurnal Bisnis dan Kewirausahaan Vol 2 No 1 (2025): Maret
Publisher : ICON Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71154/s89jjn54

Abstract

The emphasis of the research is on the difficulties faculty members and administrative staff at colleges run under the direction of LLDIKTI IV West Java in reaching work-life balance, as well as the effect of work-related stress on job satisfaction. This study uses the work-life balance theory, which stresses harmonizing workplace responsibilities with personal life to reach job satisfaction and individual well-being. This study is distinctive in that it specifically addresses the link between job satisfaction, work-related stress, and work-life balance inside the framework of universities run under the direction of LLDIKTI IV West Java. With 383 respondents, each representative faculty member—especially those overseeing study programs under LLDIKTI IV West Java—is given questionnaires; Partial Least Square (PLS) analysis is then applied in this quantitative study. The results of this study show that workplace stress is influenced by work-life balance, so job satisfaction follows from this effect. Furthermore, although work stress moderates the link between work-life balance and job satisfaction, work-life balance affects job satisfaction itself.
Co-Authors Afifah, Hana Afifah Ardian, Fikri Ardian