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All Journal JUMBA Jurnal Manajemen, Bisnis, dan Akuntansi
Faiz Fadl Lulloh, Ahmad
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Economics, Econometrics & Finance Other

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ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KINERJA PEGAWAI: Studi Pada Kampus IV Kediri Poltekkes Malang Faiz Fadl Lulloh, Ahmad; Sugiarto, Dodik
JUMBA (Jurnal Manajemen, Bisnis, dan Akuntansi) Vol 2 No 1 (2023): JUMBA (Jurnal Manajemen, Bisnis, dan Akuntansi)
Publisher : Universitas Pawyatan Daha

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Abstract

This study aims to determine the factors that influence employee performance. The research was conducted at Campus IV Poltekkes Malang in Kediri. The type of research used is research design research. This research design uses a quantitative approach that is associative. This research is a causal associative research using a quantitative approach. The population was taken from the employees of Campus IV Kediri Poltekkes Malang, totaling 42 people. The method of determining the number of samples was carried out using saturated sampling. The number of samples taken from Campus IV Kediri Poltekkes Malang were all employees, totaling 42 people. The data collection technique used a questionnaire. The data analysis technique uses multiple linear regression t-test and F-test. Based on the results of multiple linear regression analysis, it can be concluded that simultaneously has a significant effect on employee performance. Partially it can be concluded that each independent variable consisting of discipline and ability has a significant influence on the dependent variable of employee performance.
PENGARUH BAURAN PROMOSI TERHADAP MINAT KONSUMEN DI MASA PANDEMI COVID-19: Studi pada Brand Osella Kids Di PT. Matahari Departemen Store Kediri Faiz Fadl Lulloh, Ahmad
JUMBA (Jurnal Manajemen, Bisnis, dan Akuntansi) Vol 2 No 2 (2023): JUMBA (Jurnal Manajemen, Bisnis, dan Akuntansi)
Publisher : Universitas Pawyatan Daha

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Abstract

Tujuan penelitian ini ingin mengetahui pengaruh Bauran Promosi Terhadap Minat Konsumen di Masa Pandemi Covid-19”, jenis penelitian yang digunakan penelitian kuantitatif dengan pendekatan metode inferensial. Sampel penelitian adalah konsumen berdasarkan kriteria yaitu castamer potensial di PT. Matahari Department Store Kediri khususnya pada Brand Osella Kids. Hasil analisis regresi berganda secara parsial dari promosi penjualan (Sig t = 0,019), penjualan pribadi (Sig t = 0,026), publisitas (Sig t = 0,035) mempunyai pengaruh yang signifikan terhadap minat konsumen karena masing-masing variabel tersebut memiliki Sig t < α (α = 0.05). Secara simultan hasil Sig. F < α (α = 0,05) yaitu sebesar 0,000 < 0,05 variabel bebas mempunyai pengaruh yang signifikan terhadap variabel minat konsumen (Y) dan ada hubungan yang kuat antara variabel-variabel bebas dengan variabel terikat, dilihat dari nilai R yang diperoleh 0,632. Dari ketiga variabel bebas diketahui variabel penjualan pribadi (X2) merupakan variabel yang dominan dalam mempengaruhi Minat konsumen (Y) hal ini dibuktikan dari besranya nilai betasebesar 0,425.
Co-Authors Sugiarto, Dodik