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All Journal Journal of Bussines Management Basic SINTESA
Munggaran, Rani
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Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Other

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E-Marketing Analysis of Furniture Products at CV. Jasmine Maddani Tolengas Sumedang Kurniasih, Nining; Munggaran, Rani
SINTESA Vol. 15 No. 1 (2024): Sintesa
Publisher : SINTESA

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Abstract

Sales at CV. Jasmine Maddani Tolengas Sumedang is experiencing fluctuating sales conditions, which is due to the many competitors that have sprung up in Sumedang Regency, lack of advertising promotions, and the impact of the co-19 pandemic. This study aims to find out how the implementation of E-Marketing on CV. Jasmine Maddani and to find out how to solve E-Marketing problems on CV. Jasmine Maddani. The research method used is a qualitative method with a descriptive type of research. The research subjects are owners, account operators, and employees at CV. Jasmine Maddani. Techniques and data collection used in this study are observation, interviews and documentation. The techniques and data analysis used are data collection, data reduction, data presentation and conclusion. The results of this study are CV. Jasmine Maddani has implemented communication and service from the very beginning and has been running very effectively because she was able to get a good response from consumers. In business transactions CV. Jasmine Maddani has implemented developments in banking, namely via transfers to make transactions easier with consumers. On online CV. Jasmine Maddani uses social media such as Shoppe, Instragram, Facebook and Email. The most dominant application is Instragram. CV. Jasmine Maddani only uses email for employee recruitment needs, sending interior designs to consumers. CV. Jasmine Maddani uses Facebook for media as a promotion. CV. Jasmine Maddani has implemented Shoppe but her sales are very low because account owners and operators still have a lot to learn how to increase sales on the marketplace
Analysis Of Communication in The Food Divisi of PT. VADCO PROSPER MEGA Hidayat, Gustina; Kurniasih, Nining; Munggaran, Rani; Nurodin, Nurodin
Journal of Bussines Management Basic Vol 6 No 1 (2024): Journal of bussines management
Publisher : Universitas Sebelas April, Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33481/jobm.v6i1.1348

Abstract

The focus of this research is work communication at the Food Division of PT. Vadco Prosper Mega especially the production department, this study aims to find out how the work communication process and how to solve work communication problems between the production department team leader and employees in the Food Division of PT. Vadco Prosper Mega. The method used in this study is a qualitative research method that is natural. The data collection technique is purposive sampling technique, namely taking samples with certain considerations with the number of informants as many as 7 people. Based on the results of the study, it was concluded that the work communication process at the Food Division of PT. Vadco Prosper Mega especially the production department has been running well, especially in terms of fun, influence on attitude, and good relations between superiors and employees and employees with other employees. In terms of understanding and action, this is not fully optimal because there are still some employees who do not understand their work duties and responsibilities and there are still some employees who do not carry out their work duties and responsibilities properly, thus hindering other work.
Co-Authors Hidayat, Gustina Nining Kurniasih, Nining Nurodin, Nurodin