Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
P-Index
This Author published in this journals
All Journal JURNAL PENDIDIKAN TAMBUSAI SINTESA
Komara, Achmad Ridwan
Unknown Affiliation
Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Analisis Strategi Segmentation, Targeting, Positioning Di PT Pubdok Creative Technologies Sumedang Putri, Aanisa Syama Insani; Putri, Amalia Dwi; Dewi, Cici Komala; Komara, Achmad Ridwan; Hidayat, Hikmal Raihan
SINTESA Vol. 16 No. 1 (2025): Sintesa
Publisher : SINTESA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the segmentation, targeting, and positioning strategies implemented by PT Pubdok Creative Technologies Sumedang, also known as Studio Foto Pubdok, a company engaged in photography services. The research method used is qualitative, with data collected through interviews, observation, and documentation. The number of informants in this study is 10, selected using purposive sampling. The data analysis techniques used in this study include data collection, data reduction, data display, and drawing/verification. Based on the data analysis results, the company implements a segmentation strategy using four bases: demographic, geographic, psychographic, and behavioral. The targeting strategies applied include differentiated segment, undifferentiated segment, and concentrated marketing. As for positioning, the strategies used are based on attributes, benefits, usage/application, user, competitor, product category, and price/quality.
Analisis Marketing Mix 4P Pada UMKM Tahu Oji Sumedang Putri, Aanisa Syama Insani; Putri, Amalia Dwi; Dewi, Cici Komala; Komara, Achmad Ridwan
Jurnal Pendidikan Tambusai Vol. 9 No. 1 (2025)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v9i1.26603

Abstract

Penelitian ini bertujuan untuk menganalisis Marketing Mix 4P pada UMKM Tahu Oji Sumedang, produsen tahu kuning. Persaingan dari produk serupa, terutama dari luar daerah, menjadi tantangan dalam mempertahankan eksistensi pasar. Penelitian ini menggunakan metode kualitatif dengan teknik wawancara, observasi, dan dokumentasi, serta satu informan, yaitu pemilik usaha, yang dipilih melalui purposive sampling. Hasil penelitian menunjukkan bahwa Tahu Oji memproduksi tahu putih dan tahu kuning berkualitas tinggi dengan cara tradisional (Product). Penetapan harga disesuaikan dengan biaya produksi dan kondisi pasar (Price). Lokasi usaha yang strategis di pusat kota mendukung distribusi dan kualitas produk (Place). Promosi dilakukan langsung oleh pemilik dan melalui strategi dari mulut ke mulut yang membangun kepercayaan pelanggan (Promotion).
Co-Authors Dewi, Cici Komala Hidayat, Hikmal Raihan Putri, Aanisa Syama Insani Putri, Amalia Dwi