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., MUSTA'AN
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STRATEGI MARKETING PUBLIC RELATIONS DANAR HADI DALAM MENCIPTAKAN BRAND IMAGE SEBAGAI BATIK SOLO TERBAIK TINANGON, SENDY GLODYA; ., MUSTA'AN
JURNAL KOMUNITAS Vol. 6 No. 2 (2019): Jurnal Komunitas Maret 2019
Publisher : Prodi Ilmu Komunikasi Universitas Sahid Surakarta

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Abstract

Merek merupakan satu hal terpenting bagi suatu produk dan atau jasa. Melalui merek, produk atau jasa dapat dikenal oleh masyarakat yang kemudian diharapkan mampu menjadi merek pilihan.Untuk mencapai hal tersebut tentu bukan hal mudah. Kualitas dan kepercayaan perlu dibangun. Danar hadi sebagai salah satu produsen dan merek batik yang telah terkenal di Indonesia terus berupaya agar menjadi produk pilihan masyarakat. Menciptakan dan menanamkan persepsi tentang “batik terbaik di Kota Solo” adalah upaya yang sedang dan terus dilakukan. Bagaimana strategi public relations dalam mencapai tujuan tersebut merupakan fokus dari penelitian ini. Kajian dilakukan dengan wawancara, pengamatan dan juga memanfaatkan sumber dokumen di Danar Hadi Solo. Cara yang dilakukan yakni mendukung bagian pemasaran melalui penanaman citra baik yang dibangun melalui pelayanan yang prima, kualitas, publikasi di media massa dan media jenis lain, menjadi pendukung acara, menyelenggarakan kegiatan tersendiri, termasuk dalam bentuk penayangan iklan layanan masyarakat.
HAMBATAN DAN STRATEGI KOMUNIKASI ANTARBUDAYA MAHASISWA ETNIK KALIMANTAN DAN MAHASISWA ETNIK JAWA DI UNIVERSITAS SAHID SURAKARTA Sayekti, Amalia; Wisudawanto, Rahmat; ., MUSTA'AN
JURNAL KOMUNITAS Vol. 6 No. 2 (2019): Jurnal Komunitas Maret 2019
Publisher : Prodi Ilmu Komunikasi Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Background: Communication that occured between two or more people of different cultures is a manifestation of intercultural communication in daily life. The differences culture can make barriers in communication. Thus, Intercultural communication strategy is needed to suppress the possibility of intercultural communication barriers.Objective: The aims of this study is to classify and describe the intercultural communication barriers and to explain intercultural strategies in overcoming communication barriers from Kalimantan and Java ethnic students of 2016/2017 in University of Sahid Surakatra.Methods: This research used descriptive qualitative method. The data were used in this study was the result of observation and in-depth interviews gradually to Kalimantan and Java ethnic students of 2016/2017 in University of Sahid Surakatra.Result: The results of this study indicate that barriers to intercultural communication occured in Kalimantan and Java ethnic students of 2016/2017 at University of Sahid Surakatra are (1) the tendency to judge negative, (2) anxiety or high tension, (3) language differences (4) non-verbal misunderstanding (5) preconceptions and stereotypes and (6) assuming similarity. The Implementation of intercultural communication strategies in overcoming these barriers are (1) persuasive communication can be used when the barriers of language differences, the tendency to judge negative, anxiety or high tension, and non- verbal misunderstanding. (2) informative communication can be used to the barriers of preconceptions and stereotypes and assuming similarity. (3) coercive communication sometimes uses for communication barriers of language differences.
STRATEGI MARKETING PUBLIC RELATIONS DANAR HADI DALAM MENCIPTAKAN BRAND IMAGE SEBAGAI BATIK SOLO TERBAIK TINANGON, SENDY GLODYA; ., MUSTA'AN
JURNAL KOMUNITAS Vol. 6 No. 2 (2019): Jurnal Komunitas Maret 2019
Publisher : Prodi Ilmu Komunikasi Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Merek merupakan satu hal terpenting bagi suatu produk dan atau jasa. Melalui merek, produk atau jasa dapat dikenal oleh masyarakat yang kemudian diharapkan mampu menjadi merek pilihan.Untuk mencapai hal tersebut tentu bukan hal mudah. Kualitas dan kepercayaan perlu dibangun. Danar hadi sebagai salah satu produsen dan merek batik yang telah terkenal di Indonesia terus berupaya agar menjadi produk pilihan masyarakat. Menciptakan dan menanamkan persepsi tentang “batik terbaik di Kota Solo” adalah upaya yang sedang dan terus dilakukan. Bagaimana strategi public relations dalam mencapai tujuan tersebut merupakan fokus dari penelitian ini. Kajian dilakukan dengan wawancara, pengamatan dan juga memanfaatkan sumber dokumen di Danar Hadi Solo. Cara yang dilakukan yakni mendukung bagian pemasaran melalui penanaman citra baik yang dibangun melalui pelayanan yang prima, kualitas, publikasi di media massa dan media jenis lain, menjadi pendukung acara, menyelenggarakan kegiatan tersendiri, termasuk dalam bentuk penayangan iklan layanan masyarakat.
HAMBATAN DAN STRATEGI KOMUNIKASI ANTARBUDAYA MAHASISWA ETNIK KALIMANTAN DAN MAHASISWA ETNIK JAWA DI UNIVERSITAS SAHID SURAKARTA Sayekti, Amalia; Wisudawanto, Rahmat; ., MUSTA'AN
JURNAL KOMUNITAS Vol. 6 No. 2 (2019): Jurnal Komunitas Maret 2019
Publisher : Prodi Ilmu Komunikasi Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Background: Communication that occured between two or more people of different cultures is a manifestation of intercultural communication in daily life. The differences culture can make barriers in communication. Thus, Intercultural communication strategy is needed to suppress the possibility of intercultural communication barriers.Objective: The aims of this study is to classify and describe the intercultural communication barriers and to explain intercultural strategies in overcoming communication barriers from Kalimantan and Java ethnic students of 2016/2017 in University of Sahid Surakatra.Methods: This research used descriptive qualitative method. The data were used in this study was the result of observation and in-depth interviews gradually to Kalimantan and Java ethnic students of 2016/2017 in University of Sahid Surakatra.Result: The results of this study indicate that barriers to intercultural communication occured in Kalimantan and Java ethnic students of 2016/2017 at University of Sahid Surakatra are (1) the tendency to judge negative, (2) anxiety or high tension, (3) language differences (4) non-verbal misunderstanding (5) preconceptions and stereotypes and (6) assuming similarity. The Implementation of intercultural communication strategies in overcoming these barriers are (1) persuasive communication can be used when the barriers of language differences, the tendency to judge negative, anxiety or high tension, and non- verbal misunderstanding. (2) informative communication can be used to the barriers of preconceptions and stereotypes and assuming similarity. (3) coercive communication sometimes uses for communication barriers of language differences.
Co-Authors Rahmat Wisudawanto Sayekti, Amalia TINANGON, SENDY GLODYA