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All Journal Jurnal Pengabdian Masyarakat (ABDIRA)
Shofiya Asy`ari, Nur Aini
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Aerospace Engineering Computer Science & IT Languange, Linguistic, Communication & Media Nursing Social Sciences Other

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Pendampingan Produksi Konten Berita pada Pemberitaan Media Sosial Metro Today Wahyu1, Ana Sofiana; Armilia, Elfira; Sabila, Amelia Hidayatus; Restu Ramadhan Pinem, M. Ervin; Shofiya Asy`ari, Nur Aini
Jurnal Pengabdian Masyarakat (ABDIRA) Vol 5, No 4 (2025): Abdira, Oktober
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdira.v5i4.1118

Abstract

The lack of public interest and engagement with news content is a problem for local media in Sidoarjo. One local news portal, Metro Today, needs help to improve the quality and appeal of its social media content. The goal of this community service initiative is to help Metro Today create material that meets the needs of its readers. Audience needs analysis, identification of local issues, posting scheduling, assistance in text, image, and video creation, interactive strategies through audience engagement, and content performance evaluation are some of the techniques used. Although viewership remains an issue, the results of these activities show an increase in the diversity and quality of material, community interaction through active comments, and some content achieving high levels of engagement. The capabilities of the Metro Today team have improved, and a more active local information ecosystem has been strengthened as a result of these actions.
Co-Authors Armilia, Elfira Restu Ramadhan Pinem, M. Ervin Sabila, Amelia Hidayatus Wahyu1, Ana Sofiana