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All Journal Jurnal Pengabdian Masyarakat (ABDIRA) Proceeding of International Conference on Social Science and Humanity
Armilia, Elfira
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Aerospace Engineering Agriculture, Biological Sciences & Forestry Computer Science & IT Earth & Planetary Sciences Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Nursing Public Health Social Sciences Other

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OH SEHUN'S BRAND AMBASSADOR REPRESENTATION FOR WHITELAB PRODUCTS ON INSTAGRAM Armilia, Elfira; Aesthetika , Nur Maghfirah
Proceeding of International Conference on Social Science and Humanity Vol. 2 No. 2 (2025): Proceeding of International Conference on Social Science and Humanity
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/icossh.v2i2.425

Abstract

Objective: This study aims to analyze the meaning of visual signs in Whitelab's Instagram content featuring Oh Sehun as a brand ambassador, using Charles Sanders Peirce's semiotic approach. This study examines how visual elements such as photos, text, and colors displayed in Instagram posts can build brand image and influence audience perception of Whitelab products. Method: Using triadic semiotics theory involving representamen, object, and interpretant, this study identifies how visual signs interact to form meanings understood by the audience. Results: Data was collected through documentation of Whitelab's official Instagram posts featuring Oh Sehun and analyzed qualitatively to understand how brand messages are constructed and received by the audience. Novelty: The results of this study show that the representation of visual elements such as poses, colors, and text in promotions serves to reinforce Whitelab's image as a modern and scientific premium skincare brand, as well as strengthen emotional connections with the audience, especially K-pop fans.
Pendampingan Produksi Konten Berita pada Pemberitaan Media Sosial Metro Today Wahyu1, Ana Sofiana; Armilia, Elfira; Sabila, Amelia Hidayatus; Restu Ramadhan Pinem, M. Ervin; Shofiya Asy`ari, Nur Aini
Jurnal Pengabdian Masyarakat (ABDIRA) Vol 5, No 4 (2025): Abdira, Oktober
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdira.v5i4.1118

Abstract

The lack of public interest and engagement with news content is a problem for local media in Sidoarjo. One local news portal, Metro Today, needs help to improve the quality and appeal of its social media content. The goal of this community service initiative is to help Metro Today create material that meets the needs of its readers. Audience needs analysis, identification of local issues, posting scheduling, assistance in text, image, and video creation, interactive strategies through audience engagement, and content performance evaluation are some of the techniques used. Although viewership remains an issue, the results of these activities show an increase in the diversity and quality of material, community interaction through active comments, and some content achieving high levels of engagement. The capabilities of the Metro Today team have improved, and a more active local information ecosystem has been strengthened as a result of these actions.
Co-Authors Aesthetika , Nur Maghfirah Restu Ramadhan Pinem, M. Ervin Sabila, Amelia Hidayatus Shofiya Asy`ari, Nur Aini Wahyu1, Ana Sofiana