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Penguatan UMKM di Desa Sumberjo Melalui Program 3P: Pembuatan Brand, NIB, dan Pendampingan Sertifikasi Halal Abbas, Wandi; Amin, Asma; Rizky Prawira, Muhammad; Ramadhan Antuli, Rezky
Yumary: Jurnal Pengabdian kepada Masyarakat Vol. 4 No. 2 (2023): Desember
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/yumary.v4i2.2536

Abstract

Purpose: This research aims to discuss strengthening Micro, Small and Medium Enterprises (MSMEs) of Women Farmer Groups in Sumberjo Village through various programs, namely: Brand Creation, NIB Registration (Business Identification Number), and Halal Certification registration. Methodology/approach: This activity was conducted in Sumberjo village, Polewali Mandar district, focusing on the Women's Farmer Group. The form of implementing activities is carried out by carrying out various steps, namely socialization and direct assistance to the community. Results/findings: The results of the activity are solving partner problems by transferring science and technology in the form of socialization, workshops, and assistance in the form of 3P such as Brand Creation, Business Identification Number Registration, Assistance with halal product certification, Product Innovation Development, and, Digitalization training for managing MSME websites, financial report bookkeeping applications and market place and delivery of production equipment assistance to partners. Limitation: referring to UP2KKK's needs, service activities are limited and focus on branding issues, business registration numbers, and halal certification. Contributions: This activity has an impact on KWT Gemah Ripah related to the development of products of higher quality and in terms of product quantity.
Strategi Kebijakan Quick Wins Berbasis Penta Helix Dalam Pemberdayaan Usaha Mikro Kecil dan Menengah di Kabupaten Majene Hendrawan, Hendrawan; Ramadhan Antuli, Rezky; Rahmatullah, Rahmatullah; Syihabuddin Taufiq, Muhammad
Jurnal Ilmiah Administrasi Publik Vol. 12 No. 1 (2026): Jurnal Ilmiah Administrasi Publik (JIAP)
Publisher : Badan Penerbitan Jurnal (BPJ) FIA-UB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jiap.2026.012.01.8

Abstract

This study aims to design a quick wins policy framework based on the pentahelix model for empowering MSMEs in Majene Regency. The research employs a qualitative method with an exploratory case study design. Data collection techniques include in-depth interviews, field observations, and focus group discussions (FGDs). Data analysis is conducted using thematic analysis, content analysis, and contextual description. The selection of this method is based on the need to explore complex social phenomena. The development of MSMEs in Majene Regency requires policies capable of synergizing the roles of government, academia, business actors, the private sector/NGOs, and the media in an integrated manner. The first step to be taken is the establishment of an MSME Collaboration Forum. This policy must also be supported by integrated MSME mapping and database systems. In addition, a collaborative incentive and funding scheme, such as a matching fund, should be implemented for programs involving more than two elements of the pentahelix. Corporate CSR funds can also be directed to support MSMEs based on local potential.