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PERAN KOMUNIKASI INTERNAL DALAM MENUMBUHKAN LOYALITAS KARYAWAN DI UMKM BRUDEL UMMU AZZAM KABUPATEN GORONTALO Antu, Nurain; Darise, Miranda; Musa, Maman; Safriandy, Mohamad
SINERGI : Jurnal Riset Ilmiah Vol. 2 No. 11 (2025): SINERGI : Jurnal Riset Ilmiah, November 2025
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/sinergi.v2i11.1911

Abstract

This study aims to create a positive organizational culture, facilitate smooth operations, and build strong trust between management and employees. The research to be conducted uses a qualitative approach with a descriptive research type. Data collection techniques used are observation, interviews and documentation. The informants in the study were the shop owner and 3 employees. The data analysis techniques used were data reduction, presentation and drawing conclusions. The results of the study showed that