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All Journal Ultimart: Jurnal Komunikasi Visual Ilomata International Journal of Management Ilomata International Journal of Management
Mores, Harry
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Arts Humanities Decision Sciences, Operations Research & Management Social Sciences

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Unlocking Gen Z Potential in Creative Industries: The Roles of Agile Leadership, Multifaceted Cooperation, Work Life Integration, and Mental Health Mores, Harry; Pradipto, Yosef Dedy
Ilomata International Journal of Management Vol. 6 No. 4 (2025): October 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i4.1786

Abstract

This study introduces a novel integrative model that explains how agile leadership, multifaceted cooperation, and mental health support work together to sustain high performance among Generation Z employees in Indonesia’s digital creative agencies. As creative industry workplaces confront the challenge of engaging and retaining Gen Z talent, the findings show that flexible leadership and strong team collaboration not only improve performance to build resilient, high-performing teams in an era defined by change and generational transition. but also support the integration of personal and professional life for young workers. Importantly, mental health support amplifies the positive effects of agile leadership, highlighting the value of fostering psychologically supportive and adaptive work environments. By clarifying these relationships, the study offers actionable insights for creative agencies seeking.
Unlocking Gen Z Potential in Creative Industries: The Roles of Agile Leadership, Multifaceted Cooperation, Work Life Integration, and Mental Health Mores, Harry; Pradipto, Yosef Dedy
Ilomata International Journal of Management Vol. 6 No. 4 (2025): October 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i4.1786

Abstract

This study introduces a novel integrative model that explains how agile leadership, multifaceted cooperation, and mental health support work together to sustain high performance among Generation Z employees in Indonesia’s digital creative agencies. As creative industry workplaces confront the challenge of engaging and retaining Gen Z talent, the findings show that flexible leadership and strong team collaboration not only improve performance to build resilient, high-performing teams in an era defined by change and generational transition. but also support the integration of personal and professional life for young workers. Importantly, mental health support amplifies the positive effects of agile leadership, highlighting the value of fostering psychologically supportive and adaptive work environments. By clarifying these relationships, the study offers actionable insights for creative agencies seeking.
A Campaign Design to Increase Interest in Traditional Snacks Among Youth Aged 16–20 in Jakarta Tanesha, Princella; Mores, Harry
ULTIMART Jurnal Komunikasi Visual Vol 18 No 2 (2025): Ultimart: Jurnal Komunikasi Visual
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimart.v18i2.4277

Abstract

Globalization has reshaped snacking habits of Jakarta’s youth, with international snacks dominating social media and daily consumption. Meanwhile, traditional Indonesian snacks are losing appeal due to limited visibility and outdated representation. This study explores how digital media can re-engage youth with traditional snacks through the Design Thinking approach (Empathize, Define, Ideate, Prototype, Test). Qualitative methods such as interviews, questionnaires, and observations with respondents aged 16-20 in Jakarta were used to understand perceptions and preferences. Findings show that young consumer are drawn to humorous and visually dynamic snack content. Traditional snacks can regain appeal when presented with currently relevant trends and storytelling. Based on these insights, a social media campaign titled “Jadoel Still Cool” was developed and tested through short illustrated video, showing improved awareness and positive attitudes toward traditional snacks. This study demonstrates how human-centered design and digital storytelling can help preserve Indonesia’s culinary heritage amidst globalization-driven food trends.    Keywords: traditional snacks; social media campaign; illustrated video; visual communication.
Co-Authors Pradipto, Yosef Dedy Tanesha, Princella