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All Journal Abdimas Terapan: Jurnal Pengabdian Kepada Masyarakat Terapan
Erma Domos
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Religion Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Public Health Social Sciences

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Implementasi Digital Marketing pada UMKM “Otak Otak Singapur” di Bengkalis Jhonatan Jhonatan; Erma Domos
ABDIMAS TERAPAN : Jurnal Pengabdian Kepada Masyarakat Terapan Vol. 3 No. 2 (2025): Desember: ABDIMAS TERAPAN: Jurnal Pengabdian Kepada Masyarakat Terapan
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/abdimasterapan.v3i2.1173

Abstract

This Community Service activity aims to implement a digital marketing strategy for the Otak Otak Singapur SME in Bengkalis to expand market reach and increase product sales. The methods used include SWOT and STP analysis to assess the internal and external conditions of the business, as well as the implementation of digital marketing strategies through various platforms such as Instagram, Facebook, Google My Business, and the Maxim marketplace. Based on insight data analysis, the Instagram account reached 846 accounts with 81.8% new users, Facebook gained 546 active followers, Google My Business recorded 174 interactions, and Maxim played a key role in simplifying the ordering and product delivery process to consumers. The STP strategy focuses on targeting the youth segment and food enthusiasts, positioning the product as a unique and authentic grilled snack. The results of the activity show a significant increase in business visibility, customer interaction, and purchase interest. The contribution of this activity is the implementation of a data-driven digital marketing strategy that is effective, applicable, and sustainable, which can serve as a model for other SMEs facing business competition challenges in the digital era.
Implementasi Digital Marketing pada Usaha “Emdee.style” Nurwinda, Fitriani; Erma Domos
ABDIMAS TERAPAN : Jurnal Pengabdian Kepada Masyarakat Terapan Vol. 3 No. 2 (2025): Desember: ABDIMAS TERAPAN: Jurnal Pengabdian Kepada Masyarakat Terapan
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/abdimasterapan.v3i2.1182

Abstract

This project focuses on developing an effective digital marketing strategy for “Emdee.style,” a premium preloved fashion brand targeting young adults aged 20–40 years. The main goal is to enhance sales performance and broaden market reach. Through SWOT analysis, the study identified key strengths such as unique fashion collections and competitive pricing, weaknesses including low brand awareness, opportunities like increasing interest in sustainable fashion, and threats from strong competition. STP analysis further defined Emdee.style’s target market and positioned the brand as a high-quality preloved fashion provider. The implemented strategy emphasized creative digital content, active engagement on social media platforms (Instagram, TikTok, and Facebook), and integration with Shopee to improve accessibility and sales. Technical challenges, including limited devices and unstable internet connectivity, were addressed using Google Drive and adaptive work methods. The project demonstrates how SMEs can leverage digital marketing effectively to boost brand performance. Continuous content innovation and product improvement are recommended to maintain competitiveness and ensure long-term business growth.
Co-Authors Jhonatan Jhonatan Nurwinda, Fitriani