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All Journal Abdimas Terapan: Jurnal Pengabdian Kepada Masyarakat Terapan Kolaborasi: Jurnal Hasil Kegiatan Kolaborasi Pengabdian Masyarakat
Jhonatan Jhonatan
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Kegiatan Mahasiswa KKN di Desa Bipak Kali dalam Membangun Generasi Cerdas Melalui Literasi Membaca dengan Inisiatif Bersama Karang Taruna Kecamatan Gunung Bintang Awai Kabupaten Barito Selatan Elisa Saputri; Yamowa’A Bate’E; Lexi Elang Taruna R. Aden; Jhonatan Jhonatan; Sonar Womswor; Sela M; Andreas Vicky Anugrahno Pansla; Lola Saputri; Aning Kristiani; Yuni Esa Gresella; Yusnani Yusnani; Mitae Mitae; Kristina Kristina; Runia Mustika; Tira Watie; Sri Anjini; Handriani JH
Kolaborasi : Jurnal Hasil Kegiatan Kolaborasi Pengabdian Masyarakat Vol. 2 No. 3 (2024): September : Kolaborasi : Jurnal Hasil Kegiatan Kolaborasi Pengabdian Masyarakat
Publisher : Asosiasi Riset Ilmu Matematika dan Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/kolaborasi.v2i3.219

Abstract

This research aims to improve reading literacy among children in Bipak Kali Village through collaboration between KKN students and Karang Taruna. This program focuses on increasing reading interest, reading ability, and access to literacy resources. A mixed-method approach was used in this study, which involved surveys, interviews, participatory observations, and group discussions. The work program carried out includes literacy socialization, the formation of study groups, and other supporting activities. The evaluation was carried out to measure the effectiveness and impact of the program. The results of the study showed a significant increase in reading interest, reading ability, and access to literacy resources among children in Bipak Kali Village. Community participation has also increased, and the program has received support from various parties, including the Youth Organization, the village government, and community leaders. Program evaluations identify several challenges and provide recommendations for the development of more effective and sustainable literacy programs.
Implementasi Digital Marketing pada UMKM “Otak Otak Singapur” di Bengkalis Jhonatan Jhonatan; Erma Domos
ABDIMAS TERAPAN : Jurnal Pengabdian Kepada Masyarakat Terapan Vol. 3 No. 2 (2025): Desember: ABDIMAS TERAPAN: Jurnal Pengabdian Kepada Masyarakat Terapan
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/abdimasterapan.v3i2.1173

Abstract

This Community Service activity aims to implement a digital marketing strategy for the Otak Otak Singapur SME in Bengkalis to expand market reach and increase product sales. The methods used include SWOT and STP analysis to assess the internal and external conditions of the business, as well as the implementation of digital marketing strategies through various platforms such as Instagram, Facebook, Google My Business, and the Maxim marketplace. Based on insight data analysis, the Instagram account reached 846 accounts with 81.8% new users, Facebook gained 546 active followers, Google My Business recorded 174 interactions, and Maxim played a key role in simplifying the ordering and product delivery process to consumers. The STP strategy focuses on targeting the youth segment and food enthusiasts, positioning the product as a unique and authentic grilled snack. The results of the activity show a significant increase in business visibility, customer interaction, and purchase interest. The contribution of this activity is the implementation of a data-driven digital marketing strategy that is effective, applicable, and sustainable, which can serve as a model for other SMEs facing business competition challenges in the digital era.
Co-Authors Andreas Vicky Anugrahno Pansla Aning Kristiani Elisa Saputri Erma Domos Handriani JH Kristina Kristina Lexi Elang Taruna R. Aden Lola Saputri Mitae Mitae Runia Mustika Sela M Sonar Womswor Sri Anjini Tira Watie Yamowa’A Bate’E Yuni Esa Gresella Yusnani Yusnani