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All Journal Abdimas Terapan: Jurnal Pengabdian Kepada Masyarakat Terapan
Hanim Inayati
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Religion Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Public Health Social Sciences

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Implementasi Digital Marketing pada UMKM Ucu Ema di Bengkalis Hanim Inayati; Muhammad Arif; Nofiar.Am, Andri
ABDIMAS TERAPAN : Jurnal Pengabdian Kepada Masyarakat Terapan Vol. 3 No. 2 (2025): Desember: ABDIMAS TERAPAN: Jurnal Pengabdian Kepada Masyarakat Terapan
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/abdimasterapan.v3i2.1179

Abstract

The purpose of this community service project is to implement a digital marketing strategy for Ucu Ema MSMEs in Bengkalis by applying the STP approach (segmenting, targeting, and positioning) and conducting a SWOT analysis (strengths, weaknesses, opportunities, threats). This activity also aims to identify challenges faced in digital marketing and provide appropriate solutions to improve business competitiveness. The method used consists of three main stages: preparation, implementation, and reporting of the community service activities. The results show a significant improvement in digital marketing performance through various social media platforms such as WhatsApp, Instagram (@umkm_ucuemaa), Facebook (Umkm Ucu Ema), and the Shopee marketplace (umkm_ucu_ema). This improvement has positively impacted sales and customer reach. The main challenge encountered was understanding the type of content preferred by the audience. The implemented solution involved adjusting content strategies according to user trends and preferences, making promotions more engaging and effective, and ultimately increasing consumer interest in Ucu Ema MSMEs products.
Co-Authors Am, Andri Nofiar Muhammad Arif