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All Journal Proceeding of International Conference Health, Science And Technology (ICOHETECH) Komunikasia: Journal of Islamic Communication and Broadcasting
Luthfiyyah, Atsarina
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Medicine & Pharmacology

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ANALYSIS OF BRAND STORYTELLING IN SKINTIFIC’S SHORT-FORM VIDEO CONTENT Luthfiyyah, Atsarina; Aryono, Aryono; Syahrul, Syahrul; Karomah, Qori
Proceeding of the International Conference Health, Science And Technology (ICOHETECH) 2025: Proceeding of the 6th International Conference Health, Science And Technology (ICOHETECH)
Publisher : LPPM Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47701/snheyz09

Abstract

This study analyzes the brand storytelling of Skintific's short-form video content and evaluates the effectiveness of influencers in promoting skincare products on Instagram, targeting the millennial and Gen Z demographic in Indonesia. The Indonesian skincare industry is experiencing significant growth, driven by a shift in consumer preferences toward skincare as a primary need, and social media's increasing influence has transformed traditional marketing. Skintific has capitalized on this trend, becoming a top brand on major e-commerce platforms. This research uses a qualitative approach with a content analysis method to identify patterns and themes in Skintific's short videos. The study's sample includes Skintific videos uploaded to TikTok and Instagram Reels between June and July 2025, selected based on their popularity and engagement. The findings are expected to provide valuable insights for business owners and serve as a reference for future research on social media marketing in the beauty industry.
SATIR SEBAGAI BENTUK KOMUNIKASI POLITIK DALAM POJOK MANG USIL HARIAN KOMPAS Luthfiyyah, Atsarina
KOMUNIKASIA: Journal of Islamic Communication and Broadcasting Vol. 5 No. 2 (2025): Desember 2025
Publisher : Program Study of Islamic Communication and Broadcasting, Faculty of Da’wa and Islamic Communication, State Institute for Islamic Studies of Syaikh Abdurrahman Siddik Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32923/yxh82m96

Abstract

Penelitian ini mendeskripsikan bagaimana kritik terhadap isu politik, sosial, dan birokrasi dikonstruksi melalui humor dan sindiran dalam rubrik Pojok Mang Usil Harian Kompas. Melalui pendekatan Analisis Wacana Kritis, penelitian ini menelaah struktur teks, praktik diskursif, dan praktik sosial yang membentuk makna dan ideologi di balik satir tersebut. Objek penelitian mencakup arsip Pojok Mang Usil selama Oktober–November 2025, sebuah periode yang ditandai oleh intensitas pemberitaan politik nasional, dinamika kebijakan pemerintah, serta meningkatnya ketegangan sosial yang menjadi sasaran kritik media. Hasil analisis menunjukkan bahwa Pojok Mang Usil memanfaatkan strategi retoris seperti ironi, metafora, hiperbola, intertekstualitas, dan permainan bahasa untuk membingkai isu-isu publik secara kritis. Rubrik ini berfungsi sebagai mekanisme framing tambahan dalam ekosistem pemberitaan Kompas, serta sebagai bentuk resistensi simbolik terhadap relasi kuasa. Satir dalam rubrik ini juga terbukti mampu menurunkan resistensi pembaca dan membuka ruang refleksi politik. Penelitian ini berkontribusi pada pengayaan literatur mengenai satir politik di media cetak dan membuka peluang bagi penelitian komparatif dengan satir di media digital.
Co-Authors Aryono, Aryono Karomah, Qori Syahrul Syahrul