Article Per Year (5 Year)
p-Index From 2020 - 2025
0.61
P-Index
This Author published in this journals
All Journal Jurnal Pertanian Agros Proceeding of International Conference Health, Science And Technology (ICOHETECH)
Sari, Intan Lukita
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Computer Science & IT Decision Sciences, Operations Research & Management Health Professions Industrial & Manufacturing Engineering Medicine & Pharmacology

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
EVALUATION OF DIGITAL MARKETING EFFECTIVENESS TO IMPROVING SALES PERFORMANCE AT PT MUTIARA BENIH NUSANTARA Sari, Intan Lukita; Setiyani, Rahmawati; Rahyunanto, Setyo
Proceeding of the International Conference Health, Science And Technology (ICOHETECH) 2025: Proceeding of the 6th International Conference Health, Science And Technology (ICOHETECH)
Publisher : LPPM Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47701/n6qqdg22

Abstract

This study aims to analyze the factors that influence digital marketing of PT Mutiara Benih Nusantara, determine the level of effectiveness of Shopee and TikTok ecommerce, and analyze the most effective e-commerce platform. The variables analyzed in this study are Shopee and TikTok. Shopee and TikTok were chosen because both are platforms that have the same marketing strategy, but sales data shows a difference in the total number of product orders sold on both platforms. The analysis method used is multiple linear regression analysis, normality test, ttest by using primary data on PT Mutiara Benih Nusantara product sales and distributing questionnaires to the relevant employees. The results of the study indicate that the factors that influence the effectiveness of digital marketing on Shopee and TikTok PT Mutiara Benih Nusantara are features and content. Shopee and TikTok have the same statistical significance in improving PT Mutiara Benih Nusantara's sales performance. The e-commerce platform that is quite effective is TikTok e-commerce. These findings emphasize the importance of selecting a digital marketing strategy. However, these aspects were not analyzed further in this study because the focus of the study was directed at evaluating the effectiveness of using the Shopee and TikTok Shop platforms as digital marketing tools
KAJIAN KONTRIBUSI TENAGA KERJA KELUARGA PADA USAHA BUDIDAYA PUYUH DENGAN METODE ANOVA DI KABUPATEN BOYOLALI Lestari, Retna Dewi; Setiyani, Rahmawati; Sari, Intan Lukita
Agros Journal of Agriculture Science Vol 25, No 1 (2023): edisi JANUARI
Publisher : Fakultas Pertanian, Universitas Janabadra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37159/jpa.v25i1.2500

Abstract

Tujuan penelitian ini adalah untuk mengetahui kontribusi tenaga kerja keluarga peternak puyuh metode anava di kabupaten boyolali berdasarkan skala usaha. Lokasi penelitian dikhususkan pada kawasan sentra burung puyuh berdasarkan data dari BPS yaitu Kecamatan Banyudono, Kecamatan Teras, dan Kecamatan Andong. Jumlah responden yang ditentukan oleh peneliti adalah 47 peternak dengan asumsi telah memenuhi distribusi normal statistik. Pengambilan data dilakukan pada bulan September – Oktober 2022. Metode analisis dilakukan dengan uji One Way Anova. Hasil penelitian menunjukkan bahwa penggunaan tenaga kerja pada usaha ternak puyuh responden dibagi menjadi lima kegiatan yaitu penyediaan pakan dan minuman, pemberian obat dan vaksin, pembersihan kandang, pemanenan, pasca panen dan pemasaran. Pada penggunaan tenaga kerja keluarga paling banyak adalah kegiatan pascapanen dan pemasaran telur puyuh yaitu 2,49 HOK. Penggunaan tenaga kerja keluarga untuk skala usaha puyuh di Kabupaten Boyolali yang nilainya sedang dan besar nilainya lebih tinggi dibandingkan dengan usaha skala kecil. Hal ini disebabkan kebutuhan tenaga kerja keluarga yang lebih besar untuk kegiatan panen dan pascapanen seperti pengemasan telur. Petani di Kabupaten Boyolali cenderung melibatkan keluarga untuk membantu kegiatan panen dan pascapanen karena dirasa lebih mudah daripada mempekerjakan tenaga luar. Sedangkan penggunaan tenaga kerja luar pada usaha skala besar lebih tinggi dibandingkan skala menengah dan kecil. Hal ini disebabkan jumlah ternak yang semakin meningkat, sehingga membutuhkan tenaga kerja luar yang lebih tinggi.
THE ROLE OF THE FARMER WOMEN'S GROUP (KWT) IN INCREASING THE INCOME OF FARMER FAMILIES IN SRAGEN REGENCY Lestari, Retna Dewi; Sari, Intan Lukita; Sari, Vinanda Puspita
Proceeding of the International Conference Health, Science And Technology (ICOHETECH) 2023: Proceeding of the 4th International Conference Health, Science And Technology (ICOHETECH)
Publisher : LPPM Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47701/icohetech.v4i1.3419

Abstract

Data analysis to determine the effect of the role of KWT on the family income of farm women is to perform a simple linear regression analysis. Based on the results of the regression test, it is known that the calculated t value on the effect of the role of KWT on the income of farm women's families results is a significant influence between the role of KWT and the income of farmer women's families. The average income of farm women in managing farming activities is Rp 729,200, the income is used to help meet the needs of the family. Based on the results of interviews with farmer women, the income of farmer women from the KWT business unit and their own business is used for school fees, buying daily food needs and social community needs such as social gatherings, garbage dues, and others. The role of farmer women's groups in increasing the income of farm women's families is shown from the many types of businesses run by farm women. The average group of peasant women in Sragen Regency has a business unit as a source of business income. These business units include herbal medicine agribusiness units ranging from cultivation to marketing of herbal products, hydroponic agribusiness, and other business units.
Co-Authors Lestari, Retna Dewi Rahyunanto, Setyo Sari, Vinanda Puspita Setiyani, Rahmawati