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All Journal Journal Science Innovation and Technology (SINTECH) Proceeding of International Conference Health, Science And Technology (ICOHETECH) Inisiasi Mestaka: Jurnal Pengabdian Kepada Masyarakat West Science Interdisciplinary Studies
Setiyani, Rahmawati
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mechanical Engineering Medicine & Pharmacology Social Sciences Veterinary Other

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Analysis of Fruit Consumer Satisfaction in an Online Purchasing System Using an E-commerce Platform: A Naive Bayes Approach Sari, Ayu Kumala; Anggrasari, Herdiana; Setiyani, Rahmawati
West Science Interdisciplinary Studies Vol. 2 No. 03 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i03.690

Abstract

E-commerce platforms have now developed into fresh agricultural products, one of which is fruit. Purchasing online means customers cannot choose their own products like in offline stores. Therefore, the aim of this research is to identify the attributes that consumers often talk about and analyze consumer satisfaction with fruit on e-commerce platforms. Data analysis in this research was carried out using descriptive statistical methods and the Naïve Bayes approach. Data was taken from the Tokopedia platform with a total of 316 reviews using random sampling. The research results show that the attributes most frequently reviewed by consumers are service attributes (49%) and product attributes (44%), while the price attribute is reviewed the least (7%). Attributes related to product, price and service were assessed as having negative performance overall because nine of the twelve attributes analyzed indicated consumer dissatisfaction. Seller reviews are very important for business continuity so that sellers can improve their services and pay more attention to product quality so that the reviews appear positive. Research using the naive Bayes approach to determine customer satisfaction sentiment towards fruit products has not been widely carried out so the results of this research can complement previous studies.
ANALISIS PROGRAM PEMBERDAYAAN EKONOMI MASYARAKAT MELALUI KEGIATAN KULIAH KERJA NYATA TEMATIK (KKNT) DI KABUPATEN WONOGIRI Diansari, Brillian Nur; Alia Akhmad, Khabib; Setiyani, Rahmawati
Inisiasi Volume 13, Edisi 1, Juni 2024
Publisher : Badan Perencanaan Pembangunan Daerah dan Penelitian dan Pengembangan Kabupaten Wonogiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59344/inisiasi.v13i1.235

Abstract

Community economic empowerment is one of the crucial aspects in efforts to improve the welfare and development of a region. Economic empowerment programs, such as Community Service Program, are an effective means of realizing this goal. This research aims to evaluate the effectiveness and impact of the community economic empowerment program through Community Service Program activities in the Wonogiri area. This research is qualitative field research with a phenomenological approach with data collection techniques in the form of observation, interviews and documentation. The data obtained is then processed and analyzed through data reduction, data presentation, and verification or drawing conclusions. The results of Community Service Program activities, although still faced with various challenges, are that the Community Service Program can be implemented smoothly. The conclusion in this research is that there needs to be a strong commitment from universities, local governments, community institutions and village communities themselves. With good cooperation and the right strategy, optimizing Community Service Program can realize inclusive and sustainable development in the village.
Penyuluhan Pengembangan Potensi Agribisnis Dan Pariwisata Di Desa Plumbon Kecamatan Tawangmangu Kabupaten Karanganyar Setiyani, Rahmawati; Rahmawati, Esti Dwi; Rahmadhani, Istining
MESTAKA: Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 6 (2024): Desember 2024
Publisher : Pakis Journal Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58184/mestaka.v3i6.564

Abstract

Plumbon Village is one of the villages located in Tawangmangu District, Karanganyar Regency. Plumbon Village has a very strategic location and has the support for the development of the potential of the agribusiness and tourism sectors. The partner in this community service activity is Plumbon Village. The methods used in this community service are (1) identification of partner problems, (2) counseling on the development of agribusiness and tourism potential, (3) evaluation of activities. The problem faced by partners is that the potential in Plumbon Village has not been optimally utilized to improve community welfare. The purpose of this community service activity is to develop the potential of the agribusiness and tourism sectors in Plumbon Village. The development of the potential of the agribusiness and tourism sectors can be carried out with several strategies, including making tourism icons that have certain attraction such as educational tourism, utilizing social media account as a means of promotion, and making educational tourism posters. Based on the results of the implementation of community service, participants were enthusiastic in participating in the activity. It is hoped that this community service activity can provide new insights for partners and can have a positive impact on the progress of Plumbon Village and improve community welfare.
ANALYSIS OF STRATEGY DEVELOPMENT OF LAYING CHICKEN LIVESTOCK BUSINESS IN NGAWI DISTRICT Priyambodo, Dimas; Setiyani, Rahmawati; Novitaningrum, Restie
Proceeding of the International Conference Health, Science And Technology (ICOHETECH) 2023: Proceeding of the 4th International Conference Health, Science And Technology (ICOHETECH)
Publisher : LPPM Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47701/icohetech.v4i1.3379

Abstract

This study aims to determine the development strategy that can be carried out by laying hens in Ngawi Regency. The data collection technique uses the purposive sampling method, the calculation method uses the SWOT analysis quadrant and the SWOT matrix analysis method. The data used is primary data. Based on the results of the SWOT matrix analysis for Ngawi Regency, a strategy can be obtained that farmers can implement, namely the SO strategy: a) Increase the amount of production by increasing the population of laying hens, b) optimize egg production. WO strategy: a) Promoting livestock business, b) Keeping books of livestock business in order to control income and expenses. ST strategy: a) Establish good relations with collectors and consumers, b) Maintain product quality to face competitors, c) Determine the right strategy for selling chicken eggs, so that eggs can be sold every day. WT Strategy: a) Establish relationships with raw material suppliers, b) Maintain the cleanliness of the chicken coop. Based on the Quadrant SWOT analysis, Ngawi Regency is in quadrant I. Development strategies that can be implemented are a) Maintaining egg quality, b) Maintaining the quality of laying hen seeds, c) Increasing the laying hen population, d) Expanding marketing further.
Analysis Of Tobacco Marketing Channels In Boyolali Regency Sulistyo Dewi, Alya; Setiyani, Rahmawati; Sepfrian, Bimoseno
Proceeding of the International Conference Health, Science And Technology (ICOHETECH) 2024: Proceeding of the 5th International Conference Health, Science And Technology (ICOHETECH)
Publisher : LPPM Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47701/icohetech.v5i1.4198

Abstract

This study will analyze the tobacco marketing channel. It is hoped that there will be information as a reference in improving the flow of tobacco marketing so that it runs efficiently and marketing actors gain market benefits in accordance with their contributions. This study aims to analyze the tobacco marketing channel in Boyolali Regency. The data collection method in this study was conducted using interviews, documentation, and discussions. The number of samples can be calculated using the sample calculation method using the Lemeshow formula. The descriptive analysis method is aimed at solving current problems, not limited to collecting and compiling data but includes analyzing andinterpreting the meaning of the data. The results of the study explain that there are four tobacco marketing channels in Boyolali Regency; 1. Farmers-Cooperatives, 2. Farmers-Collectors-Wholesaler-Consumer, 3. Farmers-Wholesaler-Consumer, 4. Farmers-Consumer. It is expected that this study will provide a better understanding of how tobacco marketing channels operate in Boyolali Regency andprovide relevant suggestions to improve the efficiency of these marketing channels.
Analysis Of The Agricultural Sector’s Contribution To The Increase Of GRDP In The Regency Of Grobogan Syaroni, Muhammad; Setiyani, Rahmawati; Sepfrian, Bimoseno
Proceeding of the International Conference Health, Science And Technology (ICOHETECH) 2024: Proceeding of the 5th International Conference Health, Science And Technology (ICOHETECH)
Publisher : LPPM Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47701/icohetech.v5i1.4199

Abstract

Grobogan Regency is one of the regencies with the largest agricultural area in Central Java Province, with 134,174.10 hectares in 2023. In the same year, the growth rate of Gross Regional Domestic Product in the agricultural sector in Grobogan Regency was only 0.17%. This research uses Location Quotient Analysis, Shift Share Analysis, and Descriptive Analysis methods. The data used is secondary data in the form of Gross Regional Domestic Product (GRDP) at market prices by sectors in Central Java Province and Grobogan Regency from 2019 to 2023. The objectives of this study were to (1) analyze the growth and competitiveness of the agricultural sector, (2) analyze the ability of the agricultural sector to increase the GRDP of Grobogan Regency. As a result, from 2019 to 2023, the agricultural sector in Grobogan Regency has contributed 25.77%; 26.78%; 26.76%; 25.82%; and 24.63% respectively to the economy of Grobogan Regency. The value of KPN in the agricultural sector of Grobogan Regency is 0.11. In the Proportional Growth Component, the agricultural sector in Grobogan scored -0.05. The Regional Growth Share component of the sector was also negative, -0.02. The Shift Share value of the agriculture sector was 0.05% from 2019 to 2023. The agricultural sector in Grobogan Regency is experiencing slowing growth and is not competitive despite being a basic sector. High food crop production in Grobogan Regency is expected to increase the role of the agricultural sector in the Gross Regional Domestic Product of Grobogan Regency.
Analysis Of Consumer Behavior Related To The Increase In Rice After The 2024 Election In Surakarta City Musthofa Wahyu Utomo, Mohammad Ali; Setiyani, Rahmawati; Rahyunanto, Setyo
Proceeding of the International Conference Health, Science And Technology (ICOHETECH) 2024: Proceeding of the 5th International Conference Health, Science And Technology (ICOHETECH)
Publisher : LPPM Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47701/icohetech.v5i1.4202

Abstract

This study aims to analyze consumer behavior related to the increase in rice prices after the 2024 election in Surakarta City. The increase in rice prices is often an important issue in the context of the household economy, especially for consumers in urban areas such as Surakarta. Data of this study was obtained by a survey method that includes a quantitative approach from a sample of households in various sub-districts in Surakarta City. Through the analysis of the data obtained, this study explores the impact of rising rice prices on consumption patterns, changes in household budgets, and adaptation strategies implemented by consumers. The study's conclusions demonstrate that consumer spending patterns are not considerably impacted by the rise in rice prices following the election. In addition, the economic impact of the increase in rice prices also causes changes in household budget allocations, where consumers tend to prioritize spending on other basic needs. This study provides insight into how changes in food prices affect the economic well-being of households and provides recommendations for policymakers to consider interventions that can mitigate the negative impact of food price fluctuations
Market Failure Factors And Risk Management Of Hydroponic Melons At Mantri Melon Farm Asfarida, Tiara; Setiyani, Rahmawati; Sepfrian, Bimoseno
Proceeding of the International Conference Health, Science And Technology (ICOHETECH) 2024: Proceeding of the 5th International Conference Health, Science And Technology (ICOHETECH)
Publisher : LPPM Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47701/icohetech.v5i1.4204

Abstract

This study aims to analyze the factor that cause market failure at Mantri Melon Farm Agritourism and identify effective market risk management efforts. Mantri Melon Farm, as an agritourism destination that relies on hydroponic melon production, faces significant challenges in maintaining its market share. Through a qualitative approach, data was collected from interviews with the owner Mantri Melon, farmers and Mantri Melon employees. This research was conducted in May-June at Mantri Melon Farm Agrotourism. The results show that the main factor of market failure is asymmetric information. Efforts to overcome this are suggested with empowerment through education and increased literacy to have more equal access to information related to relevant issues, so that they are better able to make the right decisions, improve product quality, and maintain good relations with the market. The implementation of these strategies is expected to minimize market risk and ensure the sustainability of Mantri Melon Farm's business.
Consumer Characteristics Of Micro, Small And Medium Enterprises (MSMEs) Buah Baru Online Setiyani, Rahmawati; Edi Waluyo, Sugeng; Rahmadhani, Istining
Proceeding of the International Conference Health, Science And Technology (ICOHETECH) 2024: Proceeding of the 5th International Conference Health, Science And Technology (ICOHETECH)
Publisher : LPPM Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47701/icohetech.v5i1.4217

Abstract

Micro, Small and Medium Enterprises (MSMEs) Buah Baru Online is one of the MSMEs that focuses on marketing fruits online. Marketing is carried out by MSMEs Buah Baru Online through website and social media such as Tiktik and WhatsApp. The aim of this research is to determine the characteristics of MSMEs Buah Baru Online consumers. The population in this research is all consumers of MSMEs Buah Baru Online. The sample in this research was consumers of MSMEs Buah Baru Online who had shopped at MSMEs Buah Baru online and were at least 18 years old. The basic method used in this research is to use descriptive analysis obtained from diagram analysis. Consumer charateristics of MSMEs Buah Baru Online are dominated by female consumers, age range 35-44 years old, with employee work and income of more than IDR 3.000.001 per month.
Analysis of Farmers' Motivation in Conducting Kencur Plant Business in Boyolali Regency Fita Milasari, Ela; Setiyani, Rahmawati; Sepfrian, Bimoseno
Proceeding of the International Conference Health, Science And Technology (ICOHETECH) 2024: Proceeding of the 5th International Conference Health, Science And Technology (ICOHETECH)
Publisher : LPPM Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47701/icohetech.v5i1.4219

Abstract

Based on BPS data (2023) Boyolali Regency is the center of kencur production in Central Java because it is the producer of kencur production with a total of 1,502,570 kg. The constraints of Boyolali Regency are that farmers experience price fluctuations and unstable yields every year. Given that Boyolali Regency is a center of kencur in Central Java, this problem must be resolved immediately to increase productivity, food security, and find out strategies to increase productivity and efficiency in kencur farming. The data used are primary data and secondary data. The data collection methods used were interviews with resource persons, discussions, documentation. This research was analyzed using descriptive analysis, Likert's scale, and interval formula.
Co-Authors Alia Akhmad, Khabib Anggrasari, Herdiana Asfarida, Tiara Ayu Kumala Sari Diansari, Brillian Nur Edi Waluyo, Sugeng Eko Purwanto Fita Milasari, Ela Musthofa Wahyu Utomo, Mohammad Ali Novitaningrum, Restie Priyambodo, Dimas Rahmadhani, Istining Rahmawati, Esti Dwi Rahyunanto, Setyo Risma Gayatri, Rahajeng Sepfrian, Bimoseno Sulistyo Dewi, Alya Syaroni, Muhammad