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All Journal Journal of Innovative and Creativity International Journal of Technology and Education Research International Journal of Education, Vocational and Social Science CITAKARYA Jurnal Pengabdian Masyarakat
S., Ratnah
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Pengaruh Pendidikan Kewirausahaan, Literasi Ekonomi, Need For Achievement, Self Efficacy, dan Ekspektasi Pendapatan Sebagai Variabel Moderator Terhadap Intensi Minat Berwirausaha Pada Ibu Rumah Tangga Arisah, Nur; Mustari, Mustari; S., Ratnah; Riesso, Andi Sawe
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

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Abstract

Penelitian ini memiliki tujuan dalam mengungkap bagaimana pendidikan kewirausahaan, literasi ekonomi Need For Achievement, self-efficacy, ekspektasi pendapatan terhadap intensi minat berwirausaha pada wirausaha ibu rumah tangga. Dalam penelitian ini menggunakan jenis penelitian kuantitatif. Adapun metode pengumpulan data yang diterapkan yaitu melalui observasi, kuesioner dan dokumentasi. Populasi dalam penelitian ini merupakan ibu rumah tangga, dan sampelnya sebanyak 100 responden yang diambil dari ibu rumah tangga yang bertempat di Kelurahan Laikang, Kecamatan Biringkanaya, Kota Makassar. Analisis data yang digunakan yakni analisis jalur (path analysis). Berdasarkan hasil penelitian menunjukkan bahwa: (1) Pendidikan Kewiraushaaan, Literasi Ekonomi, Need For Achievement, Self Efficacy, dan Ekspektasi Pendapatan berpengaruh terhadap Intensi Minat Berwirausaha, (2) Pendidikan Kewiraushaaan, Literasi Ekonomi, Need For Achievement, dan Self Efficacy berpengaruh terhadap Ekspektasi Pendapatan, dan (3) Pendidikan Kewiraushaaan, Literasi Ekonomi, Need For Achievement, dan Self Efficacy berpengaruh terhadap Intensi Minat Berwirausaha dengan Ekspektasi Pendapatan sebagai variabel moderator.
The Influence of Digital Economy, Digital Literacy, and Marketing Innovation on the Performance of Culinary MSMEs in Makassar S., Ratnah; Arisah, Nur
International Journal of Technology and Education Research Vol. 3 No. 04 (2025): October - December, International Journal of Technology and Education Research
Publisher : International journal of technology and education research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijeter.v3i04.2450

Abstract

This study aims to explore the influence of the digital economy, digital literacy, and marketing innovation on the performance of culinary Micro, Small, and Medium Enterprises (MSMEs) in Makassar. Involving 120 culinary MSMEs, the study found that the use of digital platforms such as GoFood and GrabFood significantly increased sales turnover. Furthermore, good digital literacy, namely the ability to use technology and understand sales data, also contributes significantly to business success. Marketing innovations, such as the use of social media to promote products, have proven effective in attracting new customers and retaining existing ones. The results show that MSMEs that actively adapt to digital technology and implement creative marketing strategies can significantly improve their business performance. These findings provide important insights for MSMEs in Makassar to capitalize on opportunities in the digital era for the sustainability of their businesses
Pelatihan Pembelajaran Kewirausahaan untuk Meningkatkan Jiwa Kewirausahaan Pada Pengrajin Logam Emas Wanita di Kelurahan Borong Kecamatan Manggala S., Ratnah; Putrawan, Muh. Rizah; Hisanan, Herawan; Novitasari, Noer Intan; Hajar, Sitti
CITAKARYA Jurnal Pengabdian Masyarakat Vol. 3 No. 03 (2025): Agustus - Oktober
Publisher : CITAKARYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/citakarya.v3i03.2611

Abstract

Pelatihan pembelajaran kewirausahaan untuk meningkatkan jiwa wirausaha pengrajin logam emas wanita di Kelurahan Borong Kecamatan Manggala Makassar bertujuan untuk meningkatkan jiwa keiwrausahan. Pendidikan kewirausahaan menjadi aspek fundamental dalam mencetak individu yang mandiri, inovatif, dan berdaya saing. Di era globalisasi yang penuh dengan tantangan ekonomi dan ketidakpastian pasar kerja, keberadaan pendidikan kewirausahaan menjadi semakin krusia tersebut. Pengrajin wanita terkadang melakukan aktivitas kerajinan di waktu- waktu tertentu sehingga mendorong peneliti untuk melaksanakan pegabdiaan ini.
The Influence of Promotions, Brand Ambassadors and Korean Wave on Somethinc Product Buying Interest S., Ratnah; Putrawan, Muh. Rizah
International Journal of Education, Vocational and Social Science Vol. 4 No. 03 (2025): June - August, International Journal of Education, Vocational and Social Scien
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijevss.v4i03.2635

Abstract

The purpose of this study is to find out how brand Ambassadors, promotions, and Korean waves affect consumers' interest in buying certain products. Utilizing primary data sources collected directly from respondents by distributing online questionnaires, the methodology used is quantitative research. The wider community is the research population. 43 people answered the questionnaire after it was distributed. Quantitative research is the methodology used. Using the SPSS Statistics 25 tool, validity test, T-test, multiple linear regression analysis, and determination coefficient were used in the analysis of this study. The results of the analysis showed that with a t-count value of 4.012 > 1.682 and a significance level of 0.00 < 0.05, promotion had a positive and large effect on buying interest. Meanwhile, customer buying interest is not much influenced by brand ambassadors or Korean Wave. The combined effect of promotions, brand ambassadors, and Korean waves was positive and quite large, impacting customer buying interest by 0.529 or 52.9%. Other variables that were not included in the study had an impact on the rest by 47.1%.
The Influence of Viral Marketing and Online Customer Reviews on Consumer Buying Interest (Case Study on Gacoan Noodles) Putrawan, Muh. Rizah; S., Ratnah
International Journal of Education, Vocational and Social Science Vol. 5 No. 01 (2026): International Journal of Education, Vocational and Social Science( IJVESS)
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijevss.v5i01.2636

Abstract

This study is expected to find out how Viral Promoting and Online Client Audits affect buyers' buying interest (Contextual analysis on Gacoan Noodles). This exploration was directed using the Different Straight Relapse examination tool in SPSS. The speculation uses a t-test with exploration results showing that viral showcases affect buyers' buying interest and online client surveys affect buyers' buying interest. The first speculation assumes that the viral display significantly affects buyers' buying interest for Mie Gacoan's focus products. The next speculation is that web-based client surveys significantly affect customer purchase interest towards the learning situation at Mie Gacoan.
Co-Authors Herawan Hisanan Mustari Mustari Noer Intan Novitasari, Noer Intan Nur Arisah Putrawan, Muh. Rizah Riesso, Andi Sawe SITTI HAJAR