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p-Index From 2020 - 2025
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All Journal Journal of Innovative and Creativity International Journal of Technology and Education Research
S., Ratnah
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Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Pengaruh Pendidikan Kewirausahaan, Literasi Ekonomi, Need For Achievement, Self Efficacy, dan Ekspektasi Pendapatan Sebagai Variabel Moderator Terhadap Intensi Minat Berwirausaha Pada Ibu Rumah Tangga Arisah, Nur; Mustari, Mustari; S., Ratnah; Riesso, Andi Sawe
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

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Abstract

Penelitian ini memiliki tujuan dalam mengungkap bagaimana pendidikan kewirausahaan, literasi ekonomi Need For Achievement, self-efficacy, ekspektasi pendapatan terhadap intensi minat berwirausaha pada wirausaha ibu rumah tangga. Dalam penelitian ini menggunakan jenis penelitian kuantitatif. Adapun metode pengumpulan data yang diterapkan yaitu melalui observasi, kuesioner dan dokumentasi. Populasi dalam penelitian ini merupakan ibu rumah tangga, dan sampelnya sebanyak 100 responden yang diambil dari ibu rumah tangga yang bertempat di Kelurahan Laikang, Kecamatan Biringkanaya, Kota Makassar. Analisis data yang digunakan yakni analisis jalur (path analysis). Berdasarkan hasil penelitian menunjukkan bahwa: (1) Pendidikan Kewiraushaaan, Literasi Ekonomi, Need For Achievement, Self Efficacy, dan Ekspektasi Pendapatan berpengaruh terhadap Intensi Minat Berwirausaha, (2) Pendidikan Kewiraushaaan, Literasi Ekonomi, Need For Achievement, dan Self Efficacy berpengaruh terhadap Ekspektasi Pendapatan, dan (3) Pendidikan Kewiraushaaan, Literasi Ekonomi, Need For Achievement, dan Self Efficacy berpengaruh terhadap Intensi Minat Berwirausaha dengan Ekspektasi Pendapatan sebagai variabel moderator.
The Influence of Digital Economy, Digital Literacy, and Marketing Innovation on the Performance of Culinary MSMEs in Makassar S., Ratnah; Arisah, Nur
International Journal of Technology and Education Research Vol. 3 No. 04 (2025): October - December, International Journal of Technology and Education Research
Publisher : International journal of technology and education research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijeter.v3i04.2450

Abstract

This study aims to explore the influence of the digital economy, digital literacy, and marketing innovation on the performance of culinary Micro, Small, and Medium Enterprises (MSMEs) in Makassar. Involving 120 culinary MSMEs, the study found that the use of digital platforms such as GoFood and GrabFood significantly increased sales turnover. Furthermore, good digital literacy, namely the ability to use technology and understand sales data, also contributes significantly to business success. Marketing innovations, such as the use of social media to promote products, have proven effective in attracting new customers and retaining existing ones. The results show that MSMEs that actively adapt to digital technology and implement creative marketing strategies can significantly improve their business performance. These findings provide important insights for MSMEs in Makassar to capitalize on opportunities in the digital era for the sustainability of their businesses
Co-Authors Mustari Mustari Nur Arisah Riesso, Andi Sawe