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All Journal Jurnal Sains Terapan Pariwisata TELPAR
Sulistyowati, Afiefah
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PENGEMBANGAN MODEL KLASTERISASI WISATA GASTRONOMI UNTUK MENUNJANG PELESTARIAN KULINER TRADISIONAL Dewi Hermawati Wahyuningsih; Sulistyowati, Afiefah; Darmaesti, Darmaesti
Jurnal Sains Terapan Pariwisata Vol. 10 No. 3 (2025): Jurnal Sains Terapan Pariwisata
Publisher : Politeknik Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/jstp.v10i3.674

Abstract

This study aims to map gastronomic tourism destinations in Surakarta City to support the preservation of traditional culinary delights through the application of the K-means Clustering algorithm. The research data included 21 destinations assessed based on four main variables: culinary, culture, economy, and infrastructure. The analysis process began with data normalization, followed by clustering to obtain optimal grouping based on a Silhouette Score of 0.3264. The results revealed three main clusters: the Very Good Cluster, with high scores on all variables and the potential to become a gastronomic tourism icon; the Fairly Good Cluster, with moderate quality and development opportunities through innovation and capacity building; and the Poor Cluster, with relatively low cultural and economic value despite adequate infrastructure. These findings indicate the need for different development strategies for each cluster, such as large-scale promotion for superior clusters, service quality development for medium clusters, and strengthening traditional values for low clusters. This study demonstrates that clustering can be a strategic tool in formulating policies for the development of traditional culinary delights. The limitation of this research lies in the geographical scope which only covers Surakarta City, so further research is suggested to expand the study area and consider additional variables such as environmental sustainability and the role of social media. Objective: This research aims to develop an innovative gastronomic tourism clustering model to support the preservation of traditional culinary delights. This model is expected to serve as a strategic foundation for mapping and developing integrated and sustainable gastronomic tourism destinations in Indonesia. Research Methods: Using a mixed-methods approach, this study combines quantitative analysis using the K-means Clustering Algorithm and qualitative analysis through in-depth interviews and field observations. Data was collected from 21 gastronomic tourism destinations in Surakarta. The modeling will be implemented in a website-based information system using Codeigniter 4. Implications: This clustering model has significant implications for formulating more targeted policies and programs for the preservation of traditional culinary delights. With systematic clustering, the government and businesses can develop tailored strategies for each cluster, increasing the economic and cultural value of culinary delights, and ensuring their sustainability.
PERAN CLASSIC TOURS DALAM PROMOSI PAKET WISATA SASAK TUR DESA SADE MELALUI SOSIAL MEDIA Hadi, Akhmad Matra; Suparwi, Suparwi; Sulistyowati, Afiefah
Jurnal Perhotelan dan Pariwisata Vol 4 No 1 (2025): JURNAL PERHOTELAN DAN PARIWISATA (TELPAR)
Publisher : LPPM Politeknik Pajajaran ICB Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59820/telpar.v4i1.421

Abstract

Sade Village in Central Lombok has significant potential as a cultural tourism destination, yet the effectiveness of its promotion depends heavily on the digital strategies adopted by travel industry stakeholders. This study aims to analyze the role of Classic Tours in promoting the Sasak Tour travel package of Sade Village through social media from the customer perspective and to identify the forms of creative content employed. The research applied a descriptive qualitative approach, with data collected through observation, interviews, and documentation. The findings reveal that Classic Tours utilizes various digital channels, particularly Blogspot, Facebook, email, and WhatsApp, to expand information outreach, enhance interactions, and build customer relationships. Promotional content focuses on clear product descriptions, supporting visuals, and accessible contact information, which effectively increase tourist interest, strengthen the company’s image, and maintain customer loyalty. The study concludes that consistent digital promotion strategies enhance the appeal of Sade Village as a cultural tourism destination; however, expansion to other popular platforms such as Instagram and YouTube is recommended to better engage younger market segments. The practical implication highlights that creative content-based digital promotion can serve as an effective model for tourism businesses in developing culture-based destinations.
Co-Authors Darmaesti, Darmaesti DEWI HERMAWATI WAHYUNINGSIH Hadi, Akhmad Matra Suparwi Suparwi