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All Journal JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Toba: Journal of Tourism, Hospitality, and Destination
Arina Nindyar Saraswati
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Dentistry Education Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Pelatihan Digital Marketing bagi Pengelola Objek Wisata Talang Londo Secang Kabupaten Magelang Mohammad Ulyan; Eki Melina Widanti; Hani Rosyidah; Arina Nindyar Saraswati; Siti Nur Fatmawati; Afnan Yoga Valentino
JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Vol. 6 No. 4 (2025)
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/jurpikat.v6i4.2691

Abstract

Perkembangan teknologi sangat mempengaruhi berbagai kehidupan manusia, termasuk dalam pemasaran pariwisata. Digitalisasi daya tarik wisata menjadi elemen primer dalam meningkatkan kunjungan wisatawan. Fokus pengabdian masyarakat ini yaitu melakukan pelatihan digital marketing bagi pengelola objek wisata Talang Londo. Tujuan dari pengabdian ini yaitu memberikan pelatihan terkait dengan Digital Marketing melalui media sosial serta pembuatan video termasuk cara mengedit hingga dapat dipublikasikan melalui media sosial. Metode pelaksanaan program yang diterapkan dalam pengabdian ini menggunakan metode Community Based Research (CBR), yang merupakan metode riset partisipatif berbasis kelompok atau komunitas. Metode ini memberikan penekanan kepada kolaborasi aktif antara penyelenggara dengan masyarakat sasaran pada proses pelaksanaannya. Pendekatan ini memberikan peluang bagi penyelenggara pengabdian dengan masyarakat sasaran. Hasil pengabdian masyarakat ini memberikan dampak peningkatan pemahaman kepada peserta pelatihan mengenai digital marketing. Selain itu juga memberikan tambahan pengetahuan khususnya terkait dengan sejarah dan cara merawat objek wisata Talang Londo sehingga dapat mewujudkan pariwisata berkelanjutan.
Memaknai Ritual Seba Baduy untuk Pariwisata: Bagaimana Budaya Diterjemahkan Ke Wisatawan Hardiman, Hardiman; Arina Nindyar Saraswati; Zam Zam Masrurun; Atika Nur Hidayah
TOBA: Journal of Tourism, Hospitality, and Destination Vol. 4 No. 4 (2025): November 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/toba.v4i4.6730

Abstract

paragraph Cultural tourism is increasingly in demand by tourists looking for authentic and transformative experiences. One of the traditions that has great potential is the Seba Baduy ritual, which is an annual procession of the Baduy people that contains spiritual, social, and ecological values. This research aims to interpret the symbolism in the Seba Baduy ritual and analyze how the culture is translated and perceived by tourists. This study uses a qualitative descriptive design, data collection is carried out by means of observation, interviews, documentation and observational literature studies, in-depth interviews, and literature analysis. The results of the study show that attributes in rituals, such as traditional clothing, travel procedures, and offering processions, are seen as representations of harmony between humans, nature, and ancestors. Tourists interpret this ritual as an authentic cultural experience, which not only offers tourist attractions but also provides a new understanding of local wisdom. In conclusion, Seba Baduy can play a role as a model for the development of cultural tourism that not only provides economic benefits, but also maintains the preservation of customary values. The implication of this research is the importance of collaboration between local communities, governments, and tourism actors to create sustainable promotion and management strategies.
Dampak Lokawisata Baturraden terhadap Kondisi Sosial dan Budaya Masyarakat Desa Karangmangu, Kecamatan Baturraden Kabupaten Banyumas Arina Nindyar Saraswati; Hardiman, Hardiman; Zamzam Masrurun; Eki Melina Widanti; Azmy Hanif
TOBA: Journal of Tourism, Hospitality, and Destination Vol. 5 No. 1 (2026): Februari 2026
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/toba.v5i1.6770

Abstract

The Baturraden tourist attraction is nature tourism located in Karangmangu Village, Baturraden District, Banyumas Regency. The Baturraden tourist attraction is leading nature tourism because it has won various awards in the last ten year. This is supported by exciting objects to be visited such as natural scenery from the Mount Slamet hillside, waterfalls, Pancuran Telu, Pancuran Pitu, suspension bridges, Baturraden natural theater, and swimming pools. Based on statistical data, the Baturraden tourist attraction is ranked first with the most visitors.This research was conducted to determine the impact of the Baturraden tourist attraction on the social and cultural conditions of the people of Karangmangu Village as a tourism support village. The impacts were examined by observation, interviews, and literature study.The results of the study show that the Baturraden tourist attraction impacts the social condition that occur in society are increased quality of life, building of new communities, and the emergence of crime. Other impacts are in the form of cultural impacts such as tourist visits affecting the existence of local culture, the commercialization of cultural arts, and open behavior of the community towards tourists. Due to the positive and negative impacts that occurred in the Karangmangu Village community, social and cultural impact management strategy was formulated. The steps taken in community-based tourism impact management are determining the participation role of local communities involved, mapping the impact of tourism, making decisions on managing social and cultural impacts, making efforts to educate the community, monitoring and evaluation.
Kajian Atraksi, Aksesibilitas, Amenitas dan Ancilliary pada Kawasan Strategis Pariwisata di Kabupaten Wonosobo Zam Zam Masrurun; Arina Nindyar Saraswati; Hardiman, Hardiman; Atika Nur Hidayah; Andreas Yogi Prasetyo
TOBA: Journal of Tourism, Hospitality, and Destination Vol. 5 No. 1 (2026): Februari 2026
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/toba.v5i1.7520

Abstract

This study examines the condition of attractions, accessibility, amenities, and ancillary services within the Strategic Tourism Area of Kertek, Wonosobo Regency. Using a descriptive qualitative approach supported by field observations, interviews, and secondary document analysis, the research provides an integrated assessment of tourism components that shape the area’s development potential. Findings reveal that the region possesses a strong concentration of natural, special-interest, agro-tourism, and cultural–religious attractions, forming a diversified tourism landscape. Accessibility is supported by national and regional road networks, although local village roads and public transport connectivity remain limited. Amenities are primarily concentrated in urban corridors, resulting in service gaps in rural areas where key attractions are located. Ancillary support involving government agencies, local communities, and private actors is present but requires stronger institutional coordination to ensure cohesive governance. The study concludes that the Kertek tourism area holds substantial potential to strengthen Wonosobo’s tourism competitiveness. However, maximizing these potential demands improvements in intra-area connectivity, equitable distribution of visitor facilities, and enhanced collaborative governance to support sustainable tourism development.
Co-Authors Afnan Yoga Valentino Andreas Yogi Prasetyo Atika Nur Hidayah Azmy Hanif Eki Melina Widanti Hani Rosyidah Hardiman Hardiman Mohammad Ulyan Siti Nur Fatmawati Zam Zam Masrurun Zamzam Masrurun