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All Journal Jurnal Nusa Manajemen
Hamzah , Helmy Adrian
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Economics, Econometrics & Finance

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PENGARUH FLASH SALE TERHADAP IMPULSIVE BUYING MELALUI POSITIVE EMOTION (STUDI PADA AEON STORE BSD CITY) Hamzah , Helmy Adrian; Adryan Rachman
Jurnal Nusa Manajemen Vol. 2 No. 3 (2025): Jurnal Nusa Manajemen Volume 2 Nomor 3 November Tahun 2025
Publisher : Publika Citra Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62237/jnm.v2i3.337

Abstract

This research is motivated by the increasingly widespread phenomenon of impulsive buying in retail stores, especially Aeon Store BSD City. This phenomenon can be influenced by various things such as flash sales. Therefore, the purpose of this study is to determine the effect of flash sales on impulsive buying through positive emotions at Aeon Store BSD City. This study uses a quantitative method (ex-post facto) with data collection through the distribution of questionnaires by purposive sampling using Google Form to 176 respondents. This study uses the PLS method which is also known as "Partial Least Square". It is shown through research findings that the increase in flash sales towards the better creates an increase in positive emotions which results in the emergence of impulsive buying customers at Aeon Store BSD City.
Co-Authors Adryan Rachman