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All Journal Ekonomi dan Bisnis Dirya : Journal of Economic Management
Mohamad Abduh Alfahlepi
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Economics, Econometrics & Finance

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Financial Technology (Fintech) Dalam Perspektif Islam Tajudin, Farhan Ramdhani; Sukma, Hanny Andini; Nengsih, Sulistia; Fitriani, Fitriani; Alfahlevi, Mohamad Abduh
Jurnal Ekonomi dan Bisnis Vol 4 No 2 (2024): Jurnal Ekonomi dan Bisnis
Publisher : LPPM STIE Bisnis Internasional Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56145/jurnalekonomidanbisnis.v4i2.283

Abstract

Artikel ini memberikan tambahan ilmu pengetahuan serta memberikan pemaparan mengenai perkembangan bisnis diera financial technology (fintech) yang yang berlandaskan prinsip Islam, Islam memandang perkembangan teknologi merupakan sesuatu yang diperbolehkan selagi tidak bertentanggan dengan prinsip Syariah. Kemajuan financial technology (fintech) dan pengembangan bisnis Islam, dalam dunia bisnis di era revolusi industri 4.0 dan era society 5.0. mendapatkan perhatian penting karna zaman terus berkembang. Metode kualitataif dengan analisis deskriptif digunakan dalam penelitian ini, adapun rujukan yang digunakan dalam kajian ini yaitu berupa jurnal ilmiah, buku-buku, serta artikel ilmiah. Hasil dari penelitian ini pada dasarnya financial technology (fintech) dapat memudahkan manusia dalam memenuhi kebutuhannya seiring perkembangan zaman. Financial technology (fintech) memberikan dampak dan pengaruh yang baik bagi setiap aspek yang ada, terutama dalam aspek sosial, ekonomi, budaya, dan tentunya memudahkan para pelaku bisnis dalam mengembangkan usahanya selagi dimanfaatkan sesuai dengan prinsip Islam
Data-Driven Marketing Strategy: The Role Of Big Data And Business Intelligence At Pt Pertamina Retail Fuel Marketing John Sihotang; R.A. Aryanti Wardaya Puspokusumo; Imas Komariyah; Mohamad Abduh Alfahlepi
JAKI : Jurnal Akuntansi Vol 2 No 1 (2025): Dirya : Journal of Economic Management
Publisher : Pascasarjana STIE Miftahul Huda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70283/dirya.v2i1.141

Abstract

Personal and public data have become essential elements in modern business operations. The digitalization of information allows data to be used as a foundation for decision-making, particularly in business development. When properly utilized, collected data can inform strategic decisions across various functions, including marketing. Widely dispersed data can be transformed into valuable insights through the analysis of raw information (big data). Moreover, the application of business intelligence (BI) enhances these insights, converting them into strategic knowledge that organizations can apply effectively across business development areas. This study focuses on three key variables: the independent variable (big data), the dependent variable (marketing strategy development), and the moderating variable (business intelligence). In the fuel retail industry, marketing strategy development requires a comprehensive analysis of big data and business intelligence. Companies must prioritize personal data (customer information), public data (societal sentiment), and internal data to develop effective marketing strategies. The integration of big data as a foundational information source, combined with BI analysis, is shown to enhance the effectiveness of marketing strategy development. This research demonstrates that big data significantly influences marketing strategy formulation. Additionally, when business intelligence is effectively implemented alongside big data, it amplifies this impact. Organizations in the fuel retail sector are especially reliant on consumer preferences and public sentiment, making the development of robust big data and BI analytics systems crucial for strategic marketing success.
Co-Authors Fitriani Fitriani Imas Komariyah Nengsih, Sulistia R.A. Aryanti Wardaya Puspokusumo Sihotang, John Sukma, Hanny Andini Tajudin, Farhan Ramdhani