Kharisma Kharisma
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Pembuatan Konten Tiktok dan Kerangjang Kuning Untuk Ekonomi Kreatif TSB Lure di Desa Bangka Kotra Kabupaten Bangka Selatan Cik Marhayani; Rita Deseria; Suratmi Suratmi; Parhastama Parhastama; Serli Marcelina; Dwihana Prajawati; Aprillian Aprillian; Dwi Ariyanti; Sherly Sulvi Restia; Desmita Pramesti; Kharisma Kharisma
FUNDAMENTUM : Jurnal Pengabdian Multidisiplin Vol. 3 No. 4 (2025): November : FUNDAMENTUM : Jurnal Pengabdian Multidisiplin
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/fundamentum.v3i4.1238

Abstract

Limited digital literacy remains a challenge for micro, small, and medium enterprises (MSMEs) in utilizing social media as a marketing tool. MSMEs TSB LURE in Bangka Kota Village, South Bangka Regency, face problems in expanding their market reach because their marketing strategies are still conventional. This community service activity aims to improve the digital marketing capacity of MSMEs through the use of the TikTok platform. The method used is Participatory Action Research (PAR), which actively involves partners in every stage of the activity, from problem identification, digital literacy training, content production assistance, to the implementation of TikTok Shop with the yellow basket feature. The results of the activity showed significant improvements, namely an increase in followers from 15 to 245, an increase in promotional content from 0 to 12, audience interaction reaching more than 350, and 65 clicks on the yellow basket. These achievements not only increased product visibility but also fostered social change in the form of the emergence of creative youth groups, local leaders from SME actors, and new awareness about the use of digital technology in supporting the local creative economy.
Antiretroviral Therapy Adherence as a Relational Process: The Roles of U=U Awareness, Discrimination, and Viral Suppression among People Living with HIV in Steady Partnerships in Indonesia Kartika Rukmi, Dwi; Rizqi Wahyu Hidayati; Kharisma Kharisma; Fika Lilik Indrawati
Media Publikasi Promosi Kesehatan Indonesia (MPPKI) Vol. 9 No. 3 (2026): March 2026
Publisher : Fakultas Kesehatan Masyarakat, Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/mppki.v9i3.9147

Abstract

ntroduction: Adherence to antiretroviral therapy (ART) is a central determinant of treatment success among people living with HIV (PLWH). However, how relational and psychosocial factors operate within steady partnerships to shape adherence remains insufficiently understood in the Indonesian context. This study aimed to examine key predictors of ART adherence among PLWH in steady partnerships, focusing on individual, relational, and therapy-related factors in Yogyakarta, Indonesia. Methods: A cross-sectional survey was conducted among 370 PLWH with steady partners across five districts in Yogyakarta between April and July 2025 using a self-administered questionnaire. Descriptive statistics, bivariate analyses, and binary logistic regression were applied to identify factors independently associated with ART adherence. Results: Overall, 78.4% of respondents demonstrated good ART adherence. In the adjusted logistic regression model, understanding the Undetectable = Untransmittable (U=U) concept (AOR = 2.26; 95% CI: 1.02–4.98; p = 0.043), absence of HIV-related discrimination (AOR = 0.46; 95% CI: 0.26–0.82; p = 0.008), and having an undetectable viral load (AOR = 2.64; 95% CI: 1.61–4.32; p < 0.001) emerged as the strongest independent predictors of adherence. Other relational variables, including partner support and ART duration, were associated with adherence in bivariate analyses but did not remain significant after adjustment. Conclusions: These findings indicate that ART adherence among PLWH in steady partnerships is primarily shaped by treatment-related knowledge, stigma-free social environments, and virological outcomes. HIV care programs should prioritize U=U–based education, stigma reduction strategies, and routine viral load monitoring to sustain adherence. Relational and partner-based approaches may hold programmatic relevance but warrant further investigation through longitudinal or intervention-based studies to clarify their independent contribution to ART adherence in Indonesia.