Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal International Journal of Community Service International Journal of Community Service (IJCS)
Thapjun, Aujchara
Unknown Affiliation
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Veterinary Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Mentoring as a Strategic Approach in Preparing Business Plans for Young Start-ups: A Case Study of Thai Snack MSMEs Syafei, M. Yani; Thapjun, Aujchara; Vorachat, Chonchanok; Wiryo, Purwadhi Sawal; Rohendi, Acep; Handayani, Nining; Sutisnawati, Yayah; Fitra, Eldeast Jane Abdul
International Journal of Community Service (IJCS) Vol. 4 No. 2 (2025): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijcs.v4i2.1604

Abstract

The ability to design a structured and feasible business plan is one of the critical factors for the sustainability of start-ups, especially those run by young entrepreneurs with limited managerial experience. This study aims to explore the role of mentoring in assisting young start-ups in preparing comprehensive business plans, with a case study on a micro, small, and medium enterprise (MSME) producing Thai snack products. Using a qualitative approach, data were collected through mentoring sessions, in-depth interviews, and observation of the business planning process. Improving entrepreneurs’ understanding of market analysis, financial projection, product positioning, and risk management. Moreover, mentoring enhances the confidence and strategic decision-making abilities of young business owners. The case study of the Thai snack MSME demonstrates that structured mentoring not only improves the quality of the business plan but also increases the potential for business growth and sustainability. This research contributes to the literature on entrepreneurship education and provides practical insights into how mentoring programs can be optimized to strengthen the competitiveness of young start-ups in the food industry.
AI-Powered Market Insight and the Transformation of Local Entrepreneurship: Evidence from SMEs in Purwakarta, Indonesian Wiguna, Dikka; Umar Fondoli; Saeful Bahri, Dendi; Prabaningtyas, Vina; Thapjun, Aujchara; Nazarudin, Iqbal Fadillah N
International Journal Of Community Service Vol. 6 No. 2 (2026): May 2026 ( Indonesia - Thailand - Philippines)
Publisher : CV. Inara in Colaboration with www.stie-sampit.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v6i2.987

Abstract

This study examines how AI-powered market insight contributes to the transformation of local entrepreneurship, focusing on SMEs in Purwakarta, Indonesia. Despite increasing digital adoption, many SMEs remain unable to utilize data for strategic decision-making. A qualitative case study approach was employed, with data collected through in-depth interviews, observation, and document analysis, and analyzed using thematic analysis supported by systematic coding procedures. The findings reveal that while SMEs are digitally active, their use of technology remains largely operational rather than strategic. Entrepreneurs rely heavily on experience-based decision-making, with limited capability to interpret and utilize market data. As a result, business strategies tend to be reactive, leading to inconsistent market visibility and limited competitiveness. The study demonstrates that the impact of AI on entrepreneurial transformation is indirect, mediated through market insight capability and decision-making processes. This study contributes to the literature by highlighting that the transformation of local entrepreneurship requires not only digital adoption but also the development of data-driven capabilities. The findings provide implications for policymakers and practitioners in designing targeted interventions to support SMEs in leveraging AI for sustainable growth..
Co-Authors Acep Rohendi Fitra, Eldeast Jane Abdul Nazarudin, Iqbal Fadillah N Nining Handayani Prabaningtyas, Vina Saeful Bahri, Dendi Sutisnawati, Yayah Syafei, M. Yani Umar Fondoli Vorachat, Chonchanok Wiguna, Dikka Wiryo, Purwadhi Sawal