Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
P-Index
This Author published in this journals
All Journal Jurnal Pengabdian kepada Masyarakat Jurnal Visi Pengabdian Kepada Masyarakat
Heny Hidayati
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Arts Humanities Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Mathematics Mechanical Engineering Public Health Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
PEMBERDAYAAN UMKM DALAM MEMAKSIMALKAN BRAND AWARENESS DI ERA DIGITAL Muhammad Iqbal Fajri; Ita Nurcholifah; Heny Hidayati; Gusti Noorlitaria Achmad; Agus Sofiansyah
J-ABDI: Jurnal Pengabdian kepada Masyarakat Vol. 5 No. 6 (2025): Nopember 2025
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jabdi.v5i6.11575

Abstract

Kegiatan pengabdian ini bertujuan menyosialisasikan pentingnya pemberdayaan usaha mikro, kecil, dan menengah (UMKM) dalam memaksimalkan brand awareness di era digital yang semakin berkembang. Sasaran kegiatan dalam pengabdian ini adalah pelaku usaha mikro, kecil, dan menengah (UMKM) yang memanfaatkan kemajuan di era digital. Kegiatan pengabdian kepada masyarakat ini disampaikan dalam bentuk sosialisasi tentang pentingnya pemberdayaan usaha mikro, kecil, dan menengah (UMKM) dalam memaksimalkan brand awareness di era digital. Hasil kegiatan menunjukkan bahwa sosialisasi pemberdayaan usaha mikro, kecil, dan menengah (UMKM) memiliki tiga strategi yaitu memahami audiens target, menciptakan konten berkualitas, dan bekerja sama dengan influencer dalam memaksimalkan brand awareness di era digital.
Implementasi dan Inovasi Penguatan Kurikulum MBKM Berorientasi OBE Pada Prodi Akuntansi Syariah Aulia Azimi; Heny Hidayati; Fitri Jayanti
Jurnal Visi Pengabdian Kepada Masyarakat Vol. 6 No. 2 (2025): Jurnal Visi Pengabdian Kepada Masyarakat : Edisi Agustus 2025
Publisher : LPPM Universitas HKBP Nommensen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51622/pengabdian.v6i2.2644

Abstract

Abstract The implementation of a curriculum will be drawn from internal and external users, for this reason, an innovation strategy is needed to strengthen the MBKM curriculum so that it is implemented with principles according to the needs of graduates and the world of work. Needs analysis was carried out through FGD and the results of the socialization of the OBE-oriented MBKM curriculum. The method used in this study is service learning, which is a combination of academic material with community service. The results of this study are: 1) The Focus Group Discussion (FGD) activity succeeded in exploring the needs and readiness of lecturers, students, alumni and stakeholders for the OBE-oriented MBKM curriculum. 2) Phase 1 & 2 socialization activities received a good response from the socialization participants, the OBE-oriented MBKM curriculum has been described from the distribution of courses that are in accordance with the needs of the world of work and the implementation of MBKM implementation of the Sharia Accounting study program has been carried out, but it still needs to be strengthened by coming up with a strategy in the form of innovations to strengthen the MBKM curriculum that is more adaptable and collaborative with the industrial world. From the results of this research, it is hoped that the curriculum of the study program will be realized according to the needs of graduates and internal and external users.  
Co-Authors Agus Sofiansyah Aulia Azimi Fitri Jayanti Gusti Noorlitaria Achmad Ita Nurcholifah Muhammad Iqbal Fajri