Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal JPEKA: Jurnal Pendidikan Ekonomi, Manajemen dan Keuangan
Sair, Shrafat Ali
Unknown Affiliation
Economics, Econometrics & Finance Education Social Sciences Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Synergy of Digitalization and Sustainability: A Green Business Model for MSMES in the Era of Industry 5.0 Purwanto, Hendra; Adi, Handaru Indrian Sasmito; Astuty, Henny Sri; Suwarno, Suwarno; Rohmat, Rohmat; Sair, Shrafat Ali
JPEKA: Jurnal Pendidikan Ekonomi, Manajemen dan Keuangan Vol. 9 No. 2 (2025)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jpeka.v9n2.p129-144

Abstract

Digital technological breakthroughs have transformed the way information is accessible and shared more rapidly in sectors including government, industry, and education. However, challenges such as misinformation and data privacy have also emerged. While digitalization in the economy drives platform-based growth, it also creates a digital divide and technological dependency. Micro, Small, and Medium Enterprises (MSMEs) are expected to implement innovative, creative, and sustainable business models in this context. This article explores the synergy between digitalization and sustainability in creating green business models for MSMEs in the Industry 5.0 era. MSMEs can improve operational efficiency, expand their markets, and play a role in building a sustainable economy by incorporating sustainability principles into their business strategies. Despite these challenges, strategic steps such as improving education and developing green technology infrastructure can help MSMEs overcome these obstacles. This study employed a qualitative approach with a descriptive model and a literature review method. Data were obtained through references to a collection of scientific journals and books published from 2023 to 2025. The analytical approach employed thematic analysis and data interpretation. The study's findings support the idea that combining sustainability and digitization is a smart way to work together and secure the long-term viability of MSMEs in Indonesia.
Co-Authors Adi, Handaru Indrian Sasmito Hendra Purwanto Henny Sri Astuty Rohmat rohmat Suwarno Suwarno