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All Journal Community: Jurnal Hasil Penelitian dan Pengabdian Masyarakat Public Policy: Jurnal Ilmu Sosial dan Kebijakan
Furqanul Amirur Rifan
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Education Environmental Science Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Literature Review on Empowering MSMEs in Supporting National Economic Resilience and Growth Muhammad Alif Muaffa; Furqanul Amirur Rifan; Mashudi
Community: Jurnal Hasil Penelitian dan Pengabdian Masyarakat Vol. 4 No. 2 (2025): Action Research and Community Development
Publisher : Perkumpulan Dosen Tarbiyah Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61166/community.v4i2.115

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a vital role in supporting Indonesia's economy, especially in the context of global crises and pandemics that test national economic resilience. This study aims to examine effective empowerment strategies for MSMEs that support resilience and drive sustainable national economic growth. The method used is a literature study with a qualitative approach, collecting and analyzing various academic references from journals, reports, and official documents. The results of the review show that empowering MSMEs through improved management governance, digitalization, and socio-economic integration can enhance community welfare and the competitiveness of small enterprises. However, challenges such as limited access to information, uneven training distribution, and regulatory barriers remain major obstacles. In conclusion, synergy between the government, society, and the private sector, as well as adaptive and inclusive policies, is required to create a sustainable MSME empowerment ecosystem. The study also recommends further exploration of the role of local expertise in empowerment strategies.
Determining Factors Influencing Increased Customer Retention at Pingpong Bites MSMEs in Malang Furqanul Amirur Rifan; Abdur Rohman
Public Policy: Jurnal Ilmu Sosial dan Kebijakan Vol. 3 No. 1 (2026)
Publisher : Penerbit Hellow Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61166/policy.v3i1.18

Abstract

Customer retention is a crucial factor in ensuring business sustainability, especially for MSMEs in the culinary sector that face intense competition. This study evaluates various factors that contribute to enhancing customer retention at Pingpong Bites, an MSME based in Malang. The approach employed includes a systematic literature review (SLR) and semi-structured interviews with business owners and customers. The findings reveal that service quality, product quality, pricing and promotional strategies, as well as customer satisfaction, play vital roles in building loyalty. Additionally, product innovation and the ability to adapt to market trends are also essential aspects of maintaining customer engagement. These findings offer guidance for MSMEs in designing more effective strategies to increase customer loyalty and support sustainable business growth.
Co-Authors abdur rohman Mashudi Muhammad Alif Muaffa