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All Journal Jurnal Imiah Pengabdian Pada Masyarakat (JIPM)
Hariefan Saputra
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Religion Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Perancangan dan Implementasi Website sebagai Media Pemasaran Digital untuk UMKM Warkop Harapan Jaya Hariefan Saputra; Muhammad Yahya; Sularno, Sularno
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 3 No 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

Warkop Harapan Jaya, a small and medium sized business specializing in coffee and snacks, has been operating for two years. Despite its loyal customers, the business faces challenges in reaching a wider market, particularly among younger, more digitally active customers. This project aimed to design and implement a simple, informative, and responsive website to increase online visibility, provide clear information to customers, and build a more modern brand image. The method used was a static website development approach with WEBFLOW. The project resulted in a fully functional website featuring a menu, gallery, location, and contact information. Initial impacts showed an increase in inquiries via WhatsApp and increased brand awareness among new visitors. It was concluded that website development was an effective and cost-effective strategic step for the MSME's digital transformation
Co-Authors Muhammad Yahya Sularno Sularno, Sularno