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All Journal Jurnal Riset Rumpun Agama dan Filsafat Community: Jurnal Hasil Penelitian dan Pengabdian Masyarakat
Khomsiyatul Mukarromah
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Peran Humas dalam Meningkatkan Kepercayaan Walisantri : Studi di Ma`had Tahfidz Al-Qur`an (Putri)PP.Al-Amien Prenduan Khomsiyatul Mukarromah; Dzelifah Dzelifah
Jurnal Riset Rumpun Agama dan Filsafat Vol. 4 No. 3 (2025): Desember: Jurnal Riset Rumpun Agama dan Filsafat
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrafi.v4i3.7092

Abstract

Public relations (PR) plays a vital role in building and maintaining the trust of students’ parents toward Islamic boarding schools (pesantren). This trust serves as an essential foundation for the continuity of education and for fostering a harmonious relationship between the Ma’had and the parents. This study aims to analyze the communication strategies implemented by the Public Relations division of Ma’had Tahfidz Al-Qur’an (Putri) at Pondok Pesantren Al-Amien Prenduan Sumenep in strengthening parents’ trust, to understand their responses to these strategies, and to explore stakeholders’ expectations regarding the management of public relations within the institution. This research employs a descriptive qualitative method with a case study approach. Data were collected through in-depth interviews, observation, and document analysis. The findings indicate that the PR strategies were carried out through systematic stages of planning, implementation, evaluation, and continuous improvement. Generally, parents expressed satisfaction with the transparency of information, the speed of communication services, and their increased participation in educational activities. However, several aspects still need improvement, particularly in maintaining consistency in financial information delivery and modernizing communication systems through technology. Overall, the PR strategies at Ma’had Tahfidz Al-Qur’an (Putri) have been effective in strengthening parents’ trust and enhancing the institution’s positive image. To further improve the role of PR in the future, it is necessary to enhance staff professionalism, innovate in communication technology, and strengthen collaboration with various stakeholders.
Anies Baswedan's Political Communication: Ferdinand De Saussure's Semiotic Analysis of the Event Using Anies Ambon Sofiyatul Laily Badriyah; Khomsiyatul Mukarromah
Community: Jurnal Hasil Penelitian dan Pengabdian Masyarakat Vol. 5 No. 1 (2026): Jurnal Hasil Penelitian
Publisher : Perkumpulan Dosen Tarbiyah Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61166/community.v5i1.192

Abstract

The 2024 Indonesian presidential election is a crucial moment in political communication, with each candidate employing various campaign tactics to enhance their reputation and win public favor. The "Desak Anies Ambon" program is one such campaign that utilizes direct communication between the public and the candidate as a means to express goals and construct political meaning. This study employs a semiotic approach to examine Anies Baswedan's political communication style and uncovers how meaning is constructed in the "Desak Anies Ambon" program. This research employed an interpretive qualitative approach. Observations of the "Desak Anies Ambon" program uploaded to the official YouTube channel were used to collect data. Ferdinand de Saussure's semiotic theory, which emphasizes the relationship between the signifier and the signified, was then used to study it. The findings indicate that a dialogic, relaxed, and responsive communication style was employed, fostering a sense of community, transparency, and inclusive leadership. Political messages were reinforced and made more understandable to the audience through the use of straightforward language, direct communication, and responsiveness to local issues. Consequently, this program's communication approach shaped the political image through a system of indicators interpreted by the public, while also serving as a campaign medium.
Co-Authors Dzelifah Dzelifah Sofiyatul Laily Badriyah