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All Journal Jurnal Pengabdian, Pembelajaran dan Pemberdayaan Ekonomi Masyarakat (JP3EM)
Reformeizi, Muhammad Wahyu
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Economics, Econometrics & Finance

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PENINGKATAN PENJUALAN UMKM MELALUI PRODUCT BRANDING DI DESA BINTAN BUYU Sambodo, Bambang; Marlinda, Charly; Utami, Ranti; Kurnia, Sri; Santoso, Nanda Kristia; Friassantano, Risgar; Lase, Erni Wati; Jacky, Jacky; Jillyana, Marcelia; Rotuah.S, Ricky Marthin; Reformeizi, Muhammad Wahyu; Murniati, Yulis
Jurnal Pengabdian, Pembelajaran dan Pemberdayaan Ekonomi Masyarakat (JP3EM) Vol 2 No 1: Januari 2025
Publisher : P3M STIE Pembangunan Tanjungpinang

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Abstract

This research reviews the increase in MSME sales through product branding. This study aims to illustrate how important branding is for MSME actors. This research uses qualitative research to explain the brand's contribution to MSMEs. The research instruments are observations, interviews, the source of this research data is the results of interviews from MSME actors in Bintan Buyu Village. The result of the research is that the brand has proven to be effectively able to increase turnover in 2 MSME actors who are used as objects in this community service program.
Co-Authors Friassantano, Risgar Jacky, Jacky Jillyana, Marcelia Kurnia, Sri Lase, Erni Wati Marlinda, Charly Murniati, Yulis Nanda Kristia Santoso Rotuah.S, Ricky Marthin Sambodo, Bambang Utami, Ranti