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All Journal Jurnal REP (Riset Ekonomi Pembangunan) Jurnal Riset Daerah
Ainina Ratnadewati
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Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Public Health Social Sciences Other

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WOMEN’S ENTREPRENEURSHIP AND DIGITAL INNOVATION IN TRADITIONAL MARKET: INSIGHTS FROM BERINGHARJO, YOGYAKARTA Indriawati, Ratna Malisa; Ainina Ratnadewati; Anisya Nur Widya
Jurnal REP (Riset Ekonomi Pembangunan) Vol. 10 No. 2 (2025): October 2025
Publisher : Universitas Tidar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31002/rep.v10i2.2948

Abstract

This paper examines the impact of digital economy tools on the business performance and empowerment of women entrepreneurs in Beringharjo Market, Yogyakarta. It focuses on how digital bookkeeping, e-commerce, social media advertising, and digital payment systems influence monthly turnover. This research uniquely focuses on women entrepreneurs in a traditional Indonesian market, combining localized data with digital economy analysis. Using a quantitative approach, the study surveyed 143 women entrepreneurs in Beringharjo Market. It employed Ordinary Least Squares (OLS) regression to analyze the relationship between turnover and four independent variables: digital bookkeeping, e-commerce usage, social media advertising, and digital payment adoption. Digital bookkeeping has the most statistically significant impact on turnover. The results suggest that financial management tools are most effective, while marketing tools offer potential benefits, and payment tools serve more operational roles. Digital payments improve efficiency but do not directly boost revenue. The study supports the advancement of SDG 5 (Gender Equality) and SDG 8 (Decent Work and Economic Growth), recommending digital literacy programs, improved tech access, and supportive policies to maximize impact.
Adaptasi Ekonomi Sirkular Terhadap Reduksi Timbulan Sampah di Kapanewon Kabupaten Bantul: Analisis Data Panel dan Spasial Ainina Ratnadewati; Deana Aulia Juvitasari
Jurnal Riset Daerah Vol 24 No 2 (2024): JURNAL RISET DAERAH
Publisher : Badan Perencanaan Pembangunan Daerah Kabupaten Bantul

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64730/jrdbantul.v24i2.114

Abstract

The swift advancement of our times continues to present waste as a significant challenge that requires our attention. Countermeasures are carried out with efforts that combine environmental and economic aspects or what is called a circular economy. The purpose of this study is to analyze the relationship between the independent variables, namely GDP, area, population, and circular economy implementation efforts with the dependent variable measured is the amount of daily waste generation. This research adopts a mixed method, which includes a quantitative approach through panel regression and a qualitative approach with mapping using Geo-Map orange data mining. This research was conducted in 17 kapanewon in Bantul Regency. The results showed that the amount of daily waste generation at kapanewon in Bantul Regency was influenced by GDP, population, and TPS3R with a probability value of 0.000 <0.05. The results on each variable are that the GDP variable has an influence of 0.25 on the circular economy, the population has an influence of 1.05. Meanwhile, the TPS3R variable has a coefficient of -1.42, which shows that the role of the Bantul Regency government in reducing the amount of waste generation is quite effective. This shows that the population gives the biggest role in the amount of waste generation in each kapanewon in Bantul Regency
Co-Authors Anisya Nur Widya Deana Aulia Juvitasari Indriawati, Ratna Malisa