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All Journal GLOBAL: Jurnal Lentera BITEP Review: Journal of Multidisciplinary in Social Sciences
Monica, Febri Intan
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Peran Change Management dan Flexible Work dalam Meningkatkan Employee Adaptability Melalui Organizational Culture Salsabilla, Najwa; Monica, Febri Intan
GLOBAL: Jurnal Lentera BITEP Vol. 3 No. 05 (2025): Oktober 2025
Publisher : Lentera Ilmu Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59422/global.v3i05.1073

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Change Management Practices dan Flexible Work Arrangements terhadap Employee Adaptability dengan peran mediasi Organizational Culture. Pendekatan kuantitatif digunakan dengan penyebaran kuesioner pada karyawan di perusahaan manufaktur kawasan EJIP yang sedang menghadapi transformasi digital. Teknik analisis yang digunakan adalah Structural Equation Modeling (SEM) berbasis Partial Least Square (PLS). Hasil penelitian menunjukkan bahwa Change Management Practices berpengaruh positif dan signifikan terhadap Employee Adaptability, di mana penerapan komunikasi yang jelas, pelatihan, dan dukungan kepemimpinan mampu meningkatkan kemampuan adaptasi karyawan. Flexible Work Arrangements juga berpengaruh signifikan, menunjukkan bahwa fleksibilitas waktu dan lokasi kerja memperkuat kemampuan adaptif karyawan. Selain itu, Organizational Culture memiliki pengaruh signifikan terhadap Employee Adaptability, menegaskan pentingnya budaya organisasi yang kuat dan fleksibel. Change Management Practices juga berpengaruh signifikan terhadap Organizational Culture, sedangkan Flexible Work Arrangements tidak menunjukkan pengaruh signifikan. Dalam pengujian mediasi, Organizational Culture terbukti memediasi hubungan antara Change Management Practices dan Employee Adaptability, namun tidak memediasi hubungan antara Flexible Work Arrangements dan Employee Adaptability. Temuan ini menegaskan bahwa keberhasilan adaptasi karyawan terhadap perubahan sangat bergantung pada efektivitas manajemen perubahan dan budaya organisasi yang mendukung, serta memberikan kontribusi teoretis dengan memperluas literatur manajemen perubahan pada konteks manufaktur Indonesia. Secara praktis, penelitian ini memberikan rekomendasi bagi manajer HR untuk merancang strategi komunikasi, pelatihan, dan penguatan budaya organisasi yang lebih efektif dalam mendukung keberhasilan transformasi digital.
Business Feasibility of Luxe Nails & Style in Lippo Cikarang: Opportunities and Challenges in the Fashion and Nail Art Industry Monica, Febri Intan; Yonanda, Tifanny; Pradhani, Nafitria Endhika; Jamila, Aliya; Romadon, Rizqi
Review: Journal of Multidisciplinary in Social Sciences Vol. 2 No. 09 (2025): September 2025
Publisher : Lentera Ilmu Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59422/rjmss.v2i09.1056

Abstract

The purpose of this article is to discuss the Bangkok fashion and nail art business from Luxe Nails & Style located in Lippo Cikarang Mall, Bekasi Regency. The data collection method is an interview method by interviewing the business owner, supported by observations to capture consumer preferences and business practices more comprehensively. The purpose of this study is to determine how the marketing mix of Bangkok fashion and nail art Luxe Nails & Style, with a particular focus on its contribution to the literature on creative industry business feasibility and the significance of marketing strategy for sustaining competitiveness. The research method used is a descriptive research method with a qualitative approach. The results of the study show that Bangkok fashion and nail art from Luxe Nails & Style are always updated with trend models, which demonstrates the business’s adaptability to dynamic consumer demands in the fashion and beauty sector. Prices are quite affordable for all groups, Place or distribution is easily accessible to consumers, promotion uses promotional strategies to the public directly and indirectly, and these findings reinforce the feasibility of the business when assessed through the marketing mix dimensions. In conclusion, Bangkok fashion and nail art Luxe Nails & Style can be said to be growing rapidly by using marketing strategies with marketing mix techniques, namely by continuing to produce unique and attractive fashion and nail art, appropriate and competitive product prices, promotions using direct techniques to consumers and utilizing social media to support wider customers, and strategic distribution locations make it easier for customers to find the store, while contributing practically by offering insights for entrepreneurs in similar industries and theoretically by enriching discussions on feasibility studies of creative businesses in emerging markets.
Co-Authors Jamila, Aliya Pradhani, Nafitria Endhika Romadon, Rizqi Salsabilla, Najwa Yonanda, Tifanny