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All Journal Salimiya : Jurnal Studi Ilmu Keagamaan Islam
Salsabilah, Ninda Rahayu
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Religion Economics, Econometrics & Finance Education Social Sciences Other

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PERAN ETIKA PENETAPAN HARGA TERHADAP KEPUASAN KONSUMEN DALAM LAYANAN HOMESTAY M Soleh Mauludin; Soimah, Zakiyatus; Putri, Ditha Dwi; Sari, Dewi Azizah Nawang; Alawiyah, Rahma Hanik; Salsabilah, Ninda Rahayu
Salimiya: Jurnal Studi Ilmu Keagamaan Islam Vol. 6 No. 2 (2025): Salimiya
Publisher : Lembaga Penelitian, Penerbitan dan Pengabdian kepada Masyarakat (LP3M) IAIFA Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58401/salimiya.v6i2.2445

Abstract

This study aims to deeply understand the role of pricing ethics on consumer satisfaction in homestay services, with a case study focus on Homestay Delila on Jl. Sunan Drajat, Kediri. Using a qualitative approach, this study seeks to explore the perspectives and experiences of consumers and homestay owners regarding pricing practices that are considered ethical and their impact on satisfaction levels. The concept of price and consumer satisfaction serves as the theoretical basis for analyzing data collected through in-depth interviews and observations. The results of the study provide a comprehensive picture of how transparency, fairness, and honesty in pricing affect perceptions of value and ultimately shape homestay consumer satisfaction. The practical implications of this study are useful for homestay business actors to develop more ethical pricing strategies to increase consumer loyalty and recommendations.
Co-Authors Alawiyah, Rahma Hanik M Soleh Mauludin Putri, Ditha Dwi Sari, Dewi Azizah Nawang Soimah, Zakiyatus