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All Journal Jurnal Teknologi Sistem Informasi dan Aplikasi JRTI (Jurnal Riset Tindakan Indonesia)
Rd Muhammad Sopian Putra Pratama
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Religion Humanities Computer Science & IT Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Penguatan branding pariwisata kabupaten lebak melalui desain media promosi kreatif Saftrian Mukhlizul Fuad; Rd Muhammad Sopian Putra Pratama; Amy Maulid
JRTI (Jurnal Riset Tindakan Indonesia) Vol. 10 No. 1 (2025): JRTI (Jurnal Riset Tindakan Indonesia)
Publisher : IICET (Indonesian Institute for Counseling, Education and Therapy)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/30036287000

Abstract

Pariwisata memiliki kontribusi besar terhadap perkembangan ekonomi, budaya, sosial maupun lingkungan suatu wilayah. Kabupaten Lebak di Provinsi Banten menyimpan potensi wisata yang kaya, namun belum sepenuhnya dioptimalkan. Dengan panorama alam, kekayaan budaya, serta deretan pantai yang memikat, Lebak sebenarnya menawarkan destinasi yang menarik untuk dikunjungi. Sayangnya, keterbatasan promosi dan kurangnya penyebaran informasi membuat banyak orang belum mengenal potensi wisata daerah ini. Penelitian ini hadir sebagai langkah awal dalam merancang strategi promosi kreatif dan media informasi pariwisata Kabupaten Lebak. Melalui penguatan promosi kreatif baik secara langsung maupun lewat platform digital diharapkan masyarakat luas dapat lebih mengenal keindahan dan keunikan Lebak. Upaya ini diharapkan mampu mendorong peningkatan jumlah kunjungan wisatawan, memberi dampak positif pada pertumbuhan ekonomi lokal, sekaligus membantu mengurangi tingkat kemiskinan. Pada akhirnya, penelitian ini juga bertujuan menumbuhkan kesadaran akan pentingnya menjaga serta mengembangkan pariwisata sebagai bagian integral dari pembangunan daerah.
Analisis Sentimen Publik di Media Sosial X Terhadap Judi Online di Indonesia Rd Muhammad Sopian Putra Pratama; Christina Juliane
Jurnal Teknologi Sistem Informasi dan Aplikasi Vol. 8 No. 3 (2025): Jurnal Teknologi Sistem Informasi dan Aplikasi
Publisher : Program Studi Teknik Informatika Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/jtsi.v8i3.47282

Abstract

This study analyzes public perceptions of online gambling through data obtained from the social media platform X (Twitter). A total of 5,846 tweets were collected using the Tweet-harvest tool, which leverages authentication tokens to efficiently gather large datasets. After the pre-processing stage, 4,782 relevant tweets were analyzed using the VADER (Valence Aware Dictionary and Sentiment Reasoner) method for sentiment labeling, categorizing tweets as either positive sentiment or negative sentiment. The sentiment labeling results revealed that 4,151 tweets (86.9%) contained negative sentiment, while 631 tweets (13.2%) contained positive sentiment. The labeled data were trained using a Support Vector Machine (SVM) model with a linear kernel, achieving an accuracy of 97%, with a negative sentiment precision of 97%, recall of 100%, and a positive sentiment precision of 99% with recall of 79%. The confusion matrix analysis demonstrated that the model correctly predicted 1,253 out of 1,255 negative sentiment tweets, while for positive sentiment, it accurately predicted 142 out of 180 tweets. These findings highlight the dominance of negative sentiment in public perceptions of online gambling, associated with potential social impacts such as addiction and economic losses. This research provides valuable insights and data-driven recommendations for policymakers to develop more responsive strategies to address the challenges of online gambling in Indonesia.
Co-Authors Amy Maulid Christina Juliane Mukhlizul Fuad, Saftrian Saftrian Mukhlizul Fuad