Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
P-Index
This Author published in this journals
All Journal Jurnal Ilmu Manajemen (JIMMU) Jurnal Pengabdian Masyarakat Bumi Raflesia
Imron Hamzah, Muhammad
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
BUILDING CONSUMER LOYALTY IN TRADITIONAL MARKETS: THE ROLE OF PRICE, LOCATION, PRODUCT DIVERSITY, QUALITY, AND RELATIONSHIP MARKETING Purnomo, Nanto; Imron Hamzah, Muhammad
Jurnal Ilmu Manajemen (JIMMU) Vol. 10 No. 2 (2025): Jurnal Ilmu Manajemen (JIMMU)
Publisher : Magister Manajemen Universitas Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/jimmu.v10i2.24163

Abstract

AbstractTraditional markets remain vital to local economies and social interactions in Indonesia but face growing pressure from modern retail and e-commerce, which are reshaping consumer behavior. Previous studies on the marketing mix and consumer loyalty have yielded inconsistent findings, highlighting the need for a more comprehensive approach. This study examines the influence of the marketing mix—price, location, product diversity, and product quality—together with relationship marketing on consumer loyalty in traditional markets. Relationship marketing is emphasized as a relational strategy that strengthens trust, communication, and long-term commitment. A quantitative survey method was applied, with 230 respondents selected using Hair’s sampling formula, based on the criterion of at least two purchase experiences in Pon and Kliwon Traditional Markets, Lamongan. Data were analyzed using multiple regression with SmartPLS to test both partial and simultaneous relationships among variables. The results indicate that price, product diversity, product quality, and relationship marketing significantly affect consumer loyalty, whereas location does not. Price is the most dominant factor, followed by relationship marketing, product quality, and product diversity. The findings demonstrate that consumers are highly sensitive to price and relational interactions, while location plays a lesser role due to the social and emotional values embedded in traditional markets. This study contributes to the literature by integrating functional and relational perspectives of marketing, offering a novel framework for enhancing consumer loyalty in traditional market contexts. Practically, the results suggest that traders and market managers should prioritize competitive pricing, maintain product quality and variety, and cultivate strong consumer relationships through personalized communication and trust-building. These strategies are crucial to improving the competitiveness and sustainability of traditional markets in the face of modern retail and digital commerce expansion.
SILAT BERKARAKTER, PEMUDA BERDAYA: PENGUATAN NILAI PANCASILA MELALUI PENDIDIKAN KARAKTER PANCASILA Purnomo, Nanto; Mubin, Minahul; Imron Hamzah, Muhammad; Azharrah Firdaus, Widya; Widdadur Rizkiah, Deah; Makruf, Muhajir
Jurnal Pengabdian Masyarakat Bumi Rafflesia Vol. 8 No. 2 (2025): AGUSTUS: Jurnal Pengabdian Kepada Masyarakat Bumi Raflesia
Publisher : Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jpmbr.v8i2.8877

Abstract

Permasalahan utama yang dihadapi pemuda Pencak Silat Nahdlatul Ulama Pagar Nusa di Desa Maor adalah lemahnya internalisasi nilai-nilai karakter Pancasila serta rendahnya motivasi untuk berprestasi dalam bidang pencak silat. Kondisi ini menyebabkan munculnya perilaku yang kontraproduktif, seperti kurangnya disiplin, semangat kebangsaan, dan potensi konflik antarpemuda silat. Kegiatan pengabdian ini bertujuan untuk memperkuat karakter dan mengarahkan potensi pemuda pencak silat melalui pendekatan terpadu, yaitu seminar pendidikan karakter Pancasila dan pelatihan keatlitan. Metode pelaksanaan meliputi: identifikasi kebutuhan masyarakat, pelaksanaan seminar, pelatihan teknik keatlitan, serta evaluasi melalui pre-test dan post-test. Kegiatan ini melibatkan pemuda aktif PSNU Pagar Nusa dengan pendekatan partisipatif-kolaboratif. Hasil kegiatan menunjukkan peningkatan signifikan pada pemahaman nilai Pancasila (dari 60% menjadi 86,9%), kedisiplinan (dari 54,6% menjadi 80%), dan etika pendekar (dari 51% menjadi 80%), serta tumbuhnya semangat berprestasi (dari 50% menjadi 80%). Kegiatan ini membuktikan bahwa integrasi pendidikan karakter dan pelatihan bela diri mampu membentuk generasi muda yang berdaya secara moral dan fisik. Secara keseluruhan, skor rata-rata peserta naik dari sekitar 54% pada pre-test menjadi 81,7 % pada post-test, dengan rata-rata peningkatan sekitar 27,7 poin persentase. Peningkatan terbesar terjadi pada aspek Semangat Berprestasi, yang menunjukkan keberhasilan program dalam memotivasi peserta untuk berprestasi dan mengembangkan potensi mereka.
Co-Authors Azharrah Firdaus, Widya Makruf, Muhajir Mubin, Minahul Purnomo, Nanto Widdadur Rizkiah, Deah