<![CDATA[This study examines how service quality, price, and brand shape customer satisfaction in the hijab fashion market and interprets the findings through an Islamic law lens (maqāṣid al-sharīʿah). Using a mixed-methods design, we surveyed hijab consumers who had purchased at least twice in the last six months (n = 120; purposive sampling) and complemented the statistics with brief interviews/document reviews. Instruments passed validity–reliability checks and classical assumptions (normality, multicollinearity, heteroskedasticity). Multiple linear regression shows that service quality, price, and brand each have a positive, significant effect; jointly they are significant (F = 13.957, p < 0.001) with R² = 0.265 (Adjusted R² = 0.246), indicating moderate explanatory power. Interpreted normatively, service quality aligns with iḥsān–samḥah (courteous, facilitative service), fair and transparent pricing reflects ‘adl, and trustworthy branding embodies ṣidq–amānah; satisfaction is framed as tarāḍin, supported by khiyār (clear return/exchange). These values cohere with the maqāṣid emphasis on protecting wealth (ḥifẓ al-māl) and avoiding harm while realizing benefit (dar’ al-mafāsid wa jalb al-maṣāliḥ). Managerially, firms should strengthen after-sales service, price transparency, and honest brand communication, and operationalize Sharīʿah-compliant policies (e.g., clear product information and accessible returns) to foster sustainable satisfaction and loyalty.Keywords: service quality; price; brand; customer satisfaction; Islamic law; maqāṣid al-sharīʿah]]>
