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OPTIMALIZATION EFFICIENCY OF PAS 99 INTEGRATED MANAGEMENT SYSTEM IMPLEMENTATION ON A STATE-OWNED ENTERPRISE IN THE TELECOMMUNICATIONS SECTOR Muhammad Faisal Rahman; Ikasari, Diana
ZONAsi: Jurnal Sistem Informasi Vol. 7 No. 3 (2025): Publikasi artikel ZONAsi: Jurnal Sistem Informasi Periode September 2025
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/wxvh6r31

Abstract

Good Corporate Governance (GCG), as regulated in PER-2/MBU/03/2023, is designed to enhance organizational performance through an efficient governance framework. The implementation of GCG has become a pivotal role in fostering stakeholder trust, ensuring accountability, and improving operational efficiency by minimizing redundancy, particularly in the repetitive application of the Plan-Do-Check-Act (PDCA) cycle cross individual management systems-making system- thereby necessitating system integration. This study evaluates the efficiency of implementing an Integrated Management System (IMS) based on ISO 20000-1:2018; ISO 22301:2019; and ISO 27001:2013 through the PAS 99 framework in a state-owned telecommunications enterprise subsidiary. Employing a qualitative method and case study approach, the research conducts a gap reductions in redundancy, improvements in operational efficiency, and enhanced organizational capability in maintaining certifications. Key success factors includes top management commitment, understanding of organizational context, and procedural alignment across standards. The study recommends leveraging PAS 99 structure more effectively and strengthening human resource capabilities to ensure the long-term sustainability and continuous improvement of the integrated system.
Pengembangan Strategi Pemanfaatan Media Sosial Dalam Penerimaan Mahasiswa Baru Muhammad Faisal Rahman; Juliana Kurniawati; Fitri Nur Hafidzah
Jurnal Khabar: Komunikasi dan Penyiaran Islam Vol. 7 No. 2 (2025): Desember
Publisher : STAI Bumi Silampari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37092/khabar.v7i2.1270

Abstract

This study aims to formulate development strategies to optimize social media use in supporting the student admission process at Universitas Muhammadiyah Bengkulu (UMB). Using a mixed-methods approach, quantitative data were gathered from 100 respondents via online questionnaires, while qualitative data were obtained from 16 purposively selected informants through interviews. The analysis employed SWOT, IFE (Internal Factor Evaluation), and EFE (External Factor Evaluation) frameworks. Results identified 12 strategies classified into SO, WO, ST, and WT categories. With an IFE score of 2.79 and an EFE score of 2.64, UMB falls into Quadrant V, indicating a "hold and maintain" position. The recommended strategies align with the 4P marketing mix: promotion through active and targeted social media campaigns, product represented by engaging and relevant digital content, place by utilizing accessible online platforms such as Instagram and TikTok, and price reflected in cost-efficiency by leveraging student involvement and influencers instead of high-budget marketing. These strategies aim to increase visibility, build a strong institutional image, and enhance UMB’s competitiveness in attracting prospective students.