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All Journal Kinesik Jurnal khabar: Komunikasi dan Penyiaran Islam Jurnal Sarjana Ilmu Komunikasi (J-SIKOM) Journal of Economics and Economic Policy
Juliana Kurniawati
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Humanities Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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EFEKTIVITAS KOMUNIKASI ANTAR PRIBADI KELOMPOK DAKWAH JAMAAH TABLIGH DI MASJID AL-ANSOR KOTA BENGKULU Rifaldo Syahputra; Juliana Kurniawati
Jurnal Sarjana Ilmu Komunikasi (J-SIKOM) Vol 4 No 2 (2023): Vol.4 No.2 Oktober 2023
Publisher : Program Studi Ilmu Komunikasi, Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jsikom.v4i2.5836

Abstract

Penelitian ini berjudul Efektivitas Komunikasi Dalam Kelompok Dakwah Jamaah Tabligh di Masjid Al-Ansor Kota Bengkulu. Bagaimana komunikasi yang dilakukan oleh kelompok jamaaah tabligh dapat berlangsung secara efektif dan pesan komunikasi yang disampaikan dapat diserap, dihayati, dan direspon oleh komunikan secara positif. Penelitian ini menggunkan deskriptif dengan pendekatan kualitatif dan menggunakan teknik purposive sampling, teknik pengumpulan data wawancara, observasi dokumentasi. Metode ini menggambarkan data hasil penelitian Komunikasi Dalam Kelompok Dakwah Jamaah Tabligh Di Masjid Al-Ansor Kota Bengkulu sudah berjalan dengan baik dan efektif, hal ini ditunjukkan dengan komunikasi yang dibangun antar sesama jama’ah yang selalu menebarkan kasih sayang, tersenyum dan mengucapkan salam serta memuliakan antar sesama kaum musmilin. KeywordsEfektivitas, Komunikasi, Dakwah
S-COMMERCE AND DIGITAL MARKETING TRANSFORMATION THROUGH TIKTOK PLATFORM Yuliani, Fitria; Sri Dwi Fajarini; Juliana Kurniawati
Journal of Economic and Economic Policy Vol. 2 No. 4 (2025): Journal of Economics and Economic Policy
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijecep.v2i4.73

Abstract

Objective: Nowadays, people view TikTok not just as an entertainment medium, but as a key platform driving the growth of S-Commerce. Through TikTok, people can easily market, promote, and buy goods. TikTok has also become a very promising platform for business and marketing by business actors. Method: This study uses a qualitative approach with literature review analysis, utilizing secondary data from articles, books, journals, and research reports. Researchers analyze TikTok’s role in S-Commerce by observing interactions related to marketing, purchases, promotions, and user-generated references, structuring findings into a systematic framework. Results: S-Commerce through the TikTok platform shows a form of digital marketing transformation where there is a change in the form of marketing which is not only centered on sellers in marketing and promoting products through buying and selling platforms but collaborates with users. Novelty: TikTok enables social media and e-commerce activities to be combined in one platform with the efficiency and convenience it offers.
S-COMMERCE AND DIGITAL MARKETING TRANSFORMATION THROUGH TIKTOK PLATFORM Yuliani, Fitria; Sri Dwi Fajarini; Juliana Kurniawati
Journal of Economic and Economic Policy Vol. 2 No. 4 (2025): Journal of Economics and Economic Policy
Publisher : PT. Antis International Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijecep.v2i4.73

Abstract

Objective: Nowadays, people view TikTok not just as an entertainment medium, but as a key platform driving the growth of S-Commerce. Through TikTok, people can easily market, promote, and buy goods. TikTok has also become a very promising platform for business and marketing by business actors. Method: This study uses a qualitative approach with literature review analysis, utilizing secondary data from articles, books, journals, and research reports. Researchers analyze TikTok’s role in S-Commerce by observing interactions related to marketing, purchases, promotions, and user-generated references, structuring findings into a systematic framework. Results: S-Commerce through the TikTok platform shows a form of digital marketing transformation where there is a change in the form of marketing which is not only centered on sellers in marketing and promoting products through buying and selling platforms but collaborates with users. Novelty: TikTok enables social media and e-commerce activities to be combined in one platform with the efficiency and convenience it offers.
Pengembangan Strategi Pemanfaatan Media Sosial Dalam Penerimaan Mahasiswa Baru Muhammad Faisal Rahman; Juliana Kurniawati; Fitri Nur Hafidzah
Jurnal Khabar: Komunikasi dan Penyiaran Islam Vol. 7 No. 2 (2025): Desember
Publisher : STAI Bumi Silampari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37092/khabar.v7i2.1270

Abstract

This study aims to formulate development strategies to optimize social media use in supporting the student admission process at Universitas Muhammadiyah Bengkulu (UMB). Using a mixed-methods approach, quantitative data were gathered from 100 respondents via online questionnaires, while qualitative data were obtained from 16 purposively selected informants through interviews. The analysis employed SWOT, IFE (Internal Factor Evaluation), and EFE (External Factor Evaluation) frameworks. Results identified 12 strategies classified into SO, WO, ST, and WT categories. With an IFE score of 2.79 and an EFE score of 2.64, UMB falls into Quadrant V, indicating a "hold and maintain" position. The recommended strategies align with the 4P marketing mix: promotion through active and targeted social media campaigns, product represented by engaging and relevant digital content, place by utilizing accessible online platforms such as Instagram and TikTok, and price reflected in cost-efficiency by leveraging student involvement and influencers instead of high-budget marketing. These strategies aim to increase visibility, build a strong institutional image, and enhance UMB’s competitiveness in attracting prospective students.
FOMO (Fear Of Missing Out) Tren Fashion Sebagai Gaya Hidup Mahasiswa Ilmu Komunikasi Annisa, Kerin Gusvira; Juliana Kurniawati
Kinesik Vol. 12 No. 3 (2025): December
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/ejk.v12i3.2111

Abstract

This research aims to find out how the phenomenon of FOMO (fear of missing out) fashion trends as part of a lifestyle based on the perceptions of Communication Science students at Universitas Muhammadiyah Bengkulu. The FOMO phenomenon is triggered by the use of social media which encourages students to always keep up with fashion trends. This research uses qualitative research methods with a phenomenological approach. The theory used is the S-O-R theory (Stimulus-Organism-Response) by Hovland (1953), which explains that the stimulus or stimulus comes from the external in the form of fashion trends on social media, then processed internally in the form of attention, understanding, acceptance by students so as to produce a response in the form of behavior following the trend. The results showed that Communication Science students interpret fashion trends as a means to build self-image, increase self-confidence, self-comfort, and maintain existence on social media.
Co-Authors Annisa, Kerin Gusvira Fitri Nur Hafidzah Muhammad Faisal Rahman Rifaldo Syahputra SRI DWI FAJARINI Yuliani, Fitria