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All Journal International Journal of Islamic Education, Research and Multiculturalism (IJIERM)
Taurina, RA Christanti
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Religion Aerospace Engineering Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Education Other

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Does the use of Digital Marketing Communication Strategy Effectively Affect Conversions? (Case Study on DatascripMall.ID) Alfiyahsari, Rifqi; Taurina, RA Christanti; Priyanka, Glenis
International Journal of Islamic Education, Research and Multiculturalism (IJIERM) Vol 5 No 3 (2023)
Publisher : The Islamic Education and Multiculturalism Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47006/ijierm.v5i3.249

Abstract

The development of technology, it then has a significant impact on aspects of human life and also business development. In this case, there are many methods that can be used as a method of using digital marketing strategies for companies. In this study, a cash study was taken on DatascripMall.id whose line of business is in the technology sector. The research method used this time is a quantitative research method with data collection techniques using primary and secondary methods. The results obtained in this study is that there is a significant influence between each variable on the company related to efforts to increase company profits.
Co-Authors Alfiyahsari, Rifqi Priyanka, Glenis