Dewi, Khisti Hanila
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Pricing Analysis Through Online Travel Agents At JNG Hotel & Resort PT Langen Kridha Pratyangga Kartiwa, Aa; Prayoga, Fauzan Huda; Dewi, Khisti Hanila; Jaja, Jaja
Journal of Bussines Management Basic Vol 7 No 2 (2025): Journal of bussines management
Publisher : Universitas Sebelas April, Fakultas Ekonomi dan Bisnis

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Abstract

The focus of this research is to analyze price setting through online travel agents, covering 4 dimensions: price affordability, price suitability with service quality, price suitability with benefits, and price according to ability or price competitiveness.The purpose of this research is to understand the optimization of pricing strategies across various Online Travel Agent (OTA) platforms in enhancing competitiveness.The informants in this study are the staff of PT Langen Kridha Pratyangga and the guests of Hotel JNG & Resort PT Langen Kridha Pratyangga.The method used in the preparation of this thesis is descriptive research with a qualitative approach.Data collection techniques were carried out through observation, interviews, documentation, and triangulation.In analyzing the data obtained, the Miles and Huberman model was used with the following steps: data collection, data reduction, data display, and conclusion drawing/verification.The results of this study indicate that the pricing through online travel agents at JNG & Resort PT Langen Kridha Pratyangga is quite good, but there are still indicators that need to be improved.Again, to improve the pricing through the online travel agent provided by the company
The Effect of Compensation on Employee Performance At Pt Charoen Pokphand Jaya Farm Unit 3 Sumedang Hidayat, Gustina; Dewi, Khisti Hanila; Mubarokah, Robbani Hablie
Journal of Bussines Management Basic Vol 6 No 2 (2024): Journal of bussines management
Publisher : Universitas Sebelas April, Fakultas Ekonomi dan Bisnis

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Abstract

Employee management is very important for the sustainability of the company because employees are the tip of the iceberg of the company's strategy achievement. One of the company's strategies in managing employees by providing compensation is given. Compensation makes employees highly motivated to produce good performance. PT Charoen Pokphand Jaya Farm Unit 3 Sumedang once provided salaries below the minimum wage of Sumedang Regency and there was a decrease in incentives from 2023 to 2024, the method used was quantitative, by disseminating data to 32 employees. Based on the results of the analysis, it is known that the overall score of the compensation statement is 2,056 and the overall score of the employee performance statement is 2,300 in the good category. The results of the simple linear regression analysis test obtained a linear regression equation model Y = 33.922 + 0.591X and a significance value of 0.012 is less than 0.05, and based on the results of the t-test, the calculated t-value of 2.666 is greater than the t-table of 2.042, so that the H0 hypothesis is rejected meaning that compensation has an effect on employee performance