Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Jurnal Ilmiah Ekonomi Islam JURNAL AKTUAL AKUNTANSI KEUANGAN BISNIS TERAPAN (AKUNBISNIS)
Triana Hasty Kusuma
Unknown Affiliation
Economics, Econometrics & Finance Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
THE GREEN MARKETING ANALYSIS AND THE IMPLICATION ON INDONESIAN CITIZENS’ BEHAVIORS Triana Hasty Kusuma; Anni Safitri
Jurnal Aktual Akuntansi Keuangan Bisnis Terapan (AKUNBISNIS) Vol. 8 No. 1 (2025): Vol. 8 No. 1 Mei 2025
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menganalisis green marketing dan implikasinya pada perilaku masyarakat Indonesia. Dalam konteks kepedulian lingkungan yang semakin meningkat, green marketing menjadi strategi penting bagi perusahaan untuk mempromosikan produk dan layanan yang ramah lingkungan. Namun, adopsi green marketing di Indonesia masih menghadapi berbagai tantangan, termasuk variasi dalam penerimaan konsumen, efektivitas pesan-pesan pemasaran, dan faktor-faktor yang memengaruhi keputusan pembelian. Melalui kombinasi pendekatan kualitatif seperti wawancara mendalam, analisis konten, dan observasi partisipan, penelitian ini mengungkapkan dinamika kompleks antara green marketing dan perilaku konsumen di Indonesia. Temuan penelitian ini memberikan wawasan yang berharga bagi perusahaan dan pembuat kebijakan dalam merancang strategi pemasaran yang lebih efektif dan berkelanjutan.
Public Satisfaction Based on the Quality of Online Mail Services in Mantingan Tahunan Jepara Islamic Perspective Purwati Purwati; Triana Hasty Kusuma; Sofia Ulfah; Indra Lina Putra; Muhammad Ali Subkhan
Jurnal Ilmiah Ekonomi Islam Vol. 9 No. 1 (2023): JIEI : Vol.9, No.1, 2023
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v9i1.8404

Abstract

This study aims to determine the effect of online mail service quality on public satisfaction in Mantingan Village and to determine the sub-variables of service quality that have the most influence on Public satisfaction. The sample taken is 100 people from this entire population 11.746 people with the Slovin formula. The results showed that service quality has a positive influence on Public satisfaction 0,757 with a significant level of 95%. That means that 75,7 % of people's satisfaction receive online mail services Mantingan Village can be influenced by several sub-variables such as tangible, empathy, reliability, responsiveness, and assurance , the remaining 24,3 % is influenced by other independent variables that have not been shown in this study, which have the most influence in satisfying the people who receive online mail services. Mantingan village is empathy with a regression coefficient of 0.866.
Co-Authors Anni Safitri Indra Lina Putra Muhammad Ali Subkhan Purwati Purwati Sofia Ulfah