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All Journal Keberlanjutan : Jurnal Manajemen dan Jurnal Akuntansi Economic Education Analysis Journal
Safitri, Desy Ayu
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Economics, Econometrics & Finance Social Sciences

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Peningkatan hasil belajar marketing melalui model pembelajaran PjBL berbasis media digital: Improving marketing learning outcomes through digital media-based PjBL learning models Azizah, Euis Rachmawati; Viana, Anisa Okta; Hidayah, Anisa Nur; Safitri, Desy Ayu
Keberlanjutan : Jurnal Manajemen dan Jurnal Akuntansi Vol. 8 No. 1 (2023): Keberlanjutan
Publisher : Universitas Pamulang

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Abstract

This study examines the influence of project-based learning (PjBL) learning model-based digital media on student learning outcomes. This research was conducted on accounting education students in the 2023 class at Semarang State University. This research method uses quantitative methods. The sampling technique uses the population research technique used as the sample in the research. The research population for the 2023 accounting education students class at Semarang State University was 51 people. The data collection technique for this research uses a closed questionnaire. Data analysis techniques include simple linear regression and significance tests (t-tests). The research results show that the application-based PjBL learning model variables positively and significantly influence marketing management learning outcomes for accounting education students at Semarang State University. Abstrak Penelitian ini bertujuan untuk meneliti pengaruh model pembelajaran project based learning (PjBL) berbasis media digital terhadap hasil belajar marketing. Penelitian ini dilakukan pada mahasiswa Pendidikan Akuntansi Angkatan 2023 Universitas Negeri Semarang. Metode penelitian ini menggunakan metode kuantitatif. Teknik pengambilan sampel menggunakan Teknik sampel jenuh. Populasi penelitian mahasiswa Pendidikan Akuntansi Angkatan 2023 Universitas Negeri Semarang sebanyak 51 orang. Teknik Pengumpulan data dari penelitian ini menggunakan Kuesioner Tertutup. Teknik analisis data terdiri: Uji regresi Linier Sederhana, dan Uji Signifikansi (Uji t). Hasil penelitian menunjukkan bahwa terdapat pengaruh positif dan signifikan antara variabel model pembelajaran PjBL berbasis aplikasi terhadap hasil belajar manajemen pemasaran pada mahasiswa pendidikan akuntansi Universitas Negeri Semarang.
Gastrodiplomacy as Optimization of the Sustainable Tourism Sector in Pati Regency Safitri, Desy Ayu; Rusdarti
Economic Education Analysis Journal Vol. 13 No. 2 (2024): Economic Education Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/qsp2v580

Abstract

The gastrodiplomacy model is an important effort to introduce, promote and develop sustainable tourism nationally and in the regions. The gastrodiplomacy model is a humanistic approach and promotion of the wealth, uniqueness and characteristics of a region, including tourist destinations, through culinary or food. The integration carried out is focused on the culinary sector while still prioritizing tourism, environmental, social and economic elements. The main problem in tourism development is the absence of an effective, efficient, sustainable, integrated and sustainable gastrodiplomacy model based on superior regional culinary delights. In fact, every tourist destination is very synonymous with the culinary sector as souvenirs/souvenirs which also serve as a medium for gastrodiplomacy for tourists. Based on these problems, the aim of this research is to analyze and conduct studies related to gastrodiplomacy in optimizing sustainable tourism in Pati Regency. The urgency of this research is that the gastrodiplomacy model is very suitable in efforts to introduce and promote local wisdom, especially in the tourism sector, to both domestic and foreign communities through culinary delights. This research uses a qualitative approach using interview techniques, observation, documentation, demonstration and Focus Group Discussion (FGD). Research stages include introduction, implementation and evaluation.
Co-Authors Azizah, Euis Rachmawati HIDAYAH, ANISA NUR Rusdarti Viana, Anisa Okta