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All Journal JELL (Journal of English Language and Literature) STIBA-IEC Jakarta LINGUISTIK TERAPAN
Lubis, Isti Ramona
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Languange, Linguistic, Communication & Media

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THE USE OF EUPHEMISM IN RISHI SUNAK™S FIRST SPEECH AS UK PRIME MINISTER Lubis, Isti Ramona
LINGUISTIK TERAPAN Vol. 20 No. 3 (2023): December, 2023
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/lt.v20i3.58569

Abstract

This qualitative study delves into the use of euphemism in Rishi Sunak's inaugural speech as UK Prime Minister, specifically examining the types and functions of euphemisms in political discourse. By conducting a linguistic analysis of the speech delivered outside Number 10 Downing Street in London on October 25, 2022, a range of euphemistic expressions such as metonymy, substitution, dysphemism, acronym/abbreviation, and synecdoche were identified. The research highlights the strategic deployment of euphemisms to convey sensitive or unpleasant ideas in a socially acceptable manner, showcasing their pivotal role in shaping discourse and managing perceptions. Through an exploration of the nuanced nature of euphemisms in political communication, this study contributes to a deeper understanding of how language is wielded to uphold integrity and professionalism in public speaking. By examining euphemisms in different cultural contexts and their impact on communication, this research contributes to a deeper understanding of the evolution and influence of euphemisms. The findings underscore the significance of euphemistic language in political contexts, offering valuable insights into the complexities of language use, sociolinguistics, and semantics. Overall, this analysis provides meaningful implications for language learners, researchers, and individuals interested in unraveling the intricacies of political rhetoric and communication strategies within the realm of public discourse. The findings underscore the importance of studying euphemisms in political discourse, international diplomacy, and formal speeches, showcasing their role in conveying positive connotations, neutralizing unpleasant words, and maintaining formal decorum.
Multimodality of School Brochure Lubis, Isti Ramona; Tambunan, Anna Riana Suryani; Husein, Rahmad
JELL (Journal of English Language and Literature) STIBA-IEC Jakarta Vol 9 No 01 (2024): JELL STIBA IEC
Publisher : STIBA IEC JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37110/jell.v9i01.199

Abstract

This study aims to analyse the verbal and visual elements in a school brochure, namely the brochure of Yayasan Perguruan Sultan Iskandar Muda, North Sumatra. The brochure of this school was downloaded from the school's Instagram regard that's chosen aimlessly. The last result of the research reveals that the brochure has all general structure which is lead, view or display, emblem (verbal), announcement, enhancer, emblem (visual), and call- and- visit information. The finding of academy or school brochure completely supports all the theories of this research. The elements of this visual and verbal support each other and cohere to convey a communication to the anthology. The communication conducted to readers come more conclusive, and it attract their interest to school as the source of formal education.
Co-Authors Rahmad Husein Tambunan, Anna Riana Suryani