Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal MANAJEMEN DEWANTARA
Muchamad Ilham Nazarudin
Unknown Affiliation
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
ANALISIS KEPUTUSAN PEMBELIAN PADA DISTRO BLOOD BOUND Muchamad Ilham Nazarudin; Supriyono
MANAJEMEN DEWANTARA ARTICLES IN PRESS (2025)
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v9i3.20675

Abstract

This study aims to examine the influence of price perception and product quality on purchase decisions at Distro Blood bounD in Porong, Sidoarjo. A quantitative approach was applied, utilizing Structural Equation Modeling with Partial Least Squares (SEM-PLS) for data analysis. Data were collected through questionnaires distributed to 98 respondents selected using non-probability sampling with an accidental sampling technique. The research instrument was developed based on indicators of each variable and measured using a five-point Likert scale. The findings indicate that both price perception and product quality have a positive and significant effect on purchase decisions. These results highlight the importance of maintaining stable pricing strategies and offering high-performance products to influence consumer purchasing behavior
Co-Authors SUPRIYONO